The Healthy and Good Challenge
Posted: Sat Feb 01, 2025 10:00 am
their asses in full view. Forgive my French, but those 100k followers won't be of any use to you ;
Contact : It is not " all or nothing " when you contact a stranger. Write an email or a detailed message, let that person know that you know who he is, why you chose him, what you expect and that you are available for any information needed;
Always try to understand the content cut by zapping between the various channels: Instagram, YouTube, Facebook, Twitter. They could be users with few followers, but perhaps influential in certain niches or specific areas. If you are calling someone for the inauguration of a new store in Taranto and you want to speak to the local public, better 5 local micro influencers than the top in Milan.
I recently took part in a communication campaign created by Matteo Pogliani together with Martin Brando - The Storytelling Company. Twenty online influencers had to change one of their eating habits to a healthier one. The why choose our service "challenge" lasted a week, with each influencer having to communicate the outcome of the contest to their friends/followers on their social channels. For each challenge won, the brand/product donated a check to the Dynamo Camp non-profit organization.
An interesting and coherent story , if we consider that the product that the campaign promotes is positioned as a healthy food, a mission that is very clear on the site or on the relevant social networks. The tone of voice of the campaign, however, is not solemn, it is not inspired to generate terror (a typical trait of some vegan products) or a sense of guilt.
Because in this case, and in this challenge, the company has embraced the voice of various micro influencers. Not necessarily people with a cult of proper nutrition, but also junk food lovers, sedentary people, convinced omnivores.
Contact : It is not " all or nothing " when you contact a stranger. Write an email or a detailed message, let that person know that you know who he is, why you chose him, what you expect and that you are available for any information needed;
Always try to understand the content cut by zapping between the various channels: Instagram, YouTube, Facebook, Twitter. They could be users with few followers, but perhaps influential in certain niches or specific areas. If you are calling someone for the inauguration of a new store in Taranto and you want to speak to the local public, better 5 local micro influencers than the top in Milan.
I recently took part in a communication campaign created by Matteo Pogliani together with Martin Brando - The Storytelling Company. Twenty online influencers had to change one of their eating habits to a healthier one. The why choose our service "challenge" lasted a week, with each influencer having to communicate the outcome of the contest to their friends/followers on their social channels. For each challenge won, the brand/product donated a check to the Dynamo Camp non-profit organization.
An interesting and coherent story , if we consider that the product that the campaign promotes is positioned as a healthy food, a mission that is very clear on the site or on the relevant social networks. The tone of voice of the campaign, however, is not solemn, it is not inspired to generate terror (a typical trait of some vegan products) or a sense of guilt.
Because in this case, and in this challenge, the company has embraced the voice of various micro influencers. Not necessarily people with a cult of proper nutrition, but also junk food lovers, sedentary people, convinced omnivores.