At the same time, he receives free coverage of those who
Posted: Sat Feb 01, 2025 9:44 am
Yandex.Zen for Business — a Breakthrough in Attracting the Target Audience - Image 4
They are also located in the Zen feed along with other publications marked “PROMO”.
Yandex.Zen for Business — a Breakthrough in Attracting the Target Audience - Image 5
You can launch several advertising articles with different titles and covers at once for promotion. Unlike regular articles, they will not be displayed in the brand channel.
The advantage of promotion in Zen is that payment is charged only for those users who read the article to the end: 100% scroll, at least 30 seconds to read. The average time to read an advertising article is 2 minutes.
The advertiser does not pay for those who did not read the article to the end. saw the cover of the publication in the feed or read the article partially, and the cost of reading is set by himself in the advertising account.
Yandex.Zen for Business — a Breakthrough in Attracting the bolivia telegram data Target Audience - Image 6
After finishing reading a publication or watching a video, the user can go to the advertiser's website using Scroll2Site technology. Thanks to this, the transition looks like a natural continuation of communication for the visitor.
On average, 10% to 30% of those who interact with the content go to the advertiser’s website to perform the target action: order a product or service, place an order, etc.
Yandex.Zen for Business — a Breakthrough in Attracting the Target Audience - Image 7
The video format is also becoming increasingly popular on Zen; users of the platform already spend more than 23% of their time watching videos.
Like advertising articles, videos allow you to talk in detail about the benefits of a product or service and seamlessly transfer the user to the advertiser's website using Scroll2Site.
You can use ready-made commercials and videos from social networks, including long formats: unboxings, room tours, how-to videos.
The model of purchasing video advertising and the cost of viewing or clicking through are configured in the Zen advertising account. The video is played only in the active browser tab, at least 50% of its area is in the user's visibility zone.
Advantages of advertising in Zen:
They are also located in the Zen feed along with other publications marked “PROMO”.
Yandex.Zen for Business — a Breakthrough in Attracting the Target Audience - Image 5
You can launch several advertising articles with different titles and covers at once for promotion. Unlike regular articles, they will not be displayed in the brand channel.
The advantage of promotion in Zen is that payment is charged only for those users who read the article to the end: 100% scroll, at least 30 seconds to read. The average time to read an advertising article is 2 minutes.
The advertiser does not pay for those who did not read the article to the end. saw the cover of the publication in the feed or read the article partially, and the cost of reading is set by himself in the advertising account.
Yandex.Zen for Business — a Breakthrough in Attracting the bolivia telegram data Target Audience - Image 6
After finishing reading a publication or watching a video, the user can go to the advertiser's website using Scroll2Site technology. Thanks to this, the transition looks like a natural continuation of communication for the visitor.
On average, 10% to 30% of those who interact with the content go to the advertiser’s website to perform the target action: order a product or service, place an order, etc.
Yandex.Zen for Business — a Breakthrough in Attracting the Target Audience - Image 7
The video format is also becoming increasingly popular on Zen; users of the platform already spend more than 23% of their time watching videos.
Like advertising articles, videos allow you to talk in detail about the benefits of a product or service and seamlessly transfer the user to the advertiser's website using Scroll2Site.
You can use ready-made commercials and videos from social networks, including long formats: unboxings, room tours, how-to videos.
The model of purchasing video advertising and the cost of viewing or clicking through are configured in the Zen advertising account. The video is played only in the active browser tab, at least 50% of its area is in the user's visibility zone.
Advantages of advertising in Zen: