The problems of "bad" content
Posted: Sun Dec 22, 2024 10:31 am
Content serves multiple purposes simultaneously. For starters, it's an opportunity to optimize for specific keywords. You can write content with compelling headlines and strong body copy, including examples of keywords and phrases that you think your customers and potential customers will search for. Over time, Google will begin to associate these keywords and phrases with your brand and specific pages on your website, making those pages more likely to appear when users search for those keywords.
Additionally, every new piece of content on your website represents a new page that may eventually appear in Google's search engine results pages (SERPs). It is also a potential new destination for your link building efforts and can play a role in boosting your domain authority.
Because of all this, it’s tempting to favor quantity over quality. After all, every australia mobile number list free new post on your website is a new opportunity to rank, a new opportunity to optimize for specific keywords, and an opportunity for future link building.
This idea motivates millions of optimizers to produce content as quickly and thoughtlessly as possible, neglecting quality standards in the process and unwittingly sabotaging their own campaigns.
What are the problems with bad content? Is it really that important if a post on your website is poorly written?
While we don't know all the details, we do know that Google does evaluate content quality in its index. It takes into account the quality of your website's content, and uses that as part of its assessment of its trustworthiness, and therefore its ranking. In truly egregious cases, bad or poorly written content can end up penalizing your site, compromising its ability to rank effectively both now and in the future. This is usually reserved for very severe cases, but consistently having poor quality work on your site can end up compromising your reputation in the eyes of Google.
You also need to think about the link-earning potential of each piece of content on your website.
If you want to rank for a chosen keyword term, simply writing content containing that keyword term won’t be enough. This is because your domain authority and page authority are partially based on the quantity and quality of links pointing to you. It is possible to build links manually, but it is safer and in many cases more efficient to naturally attract links to your website. People tend to only build links to content they trust and value; if you don’t have any trustworthy, original, and informative pieces on your website, your link-earning potential is going to be close to zero. Additionally, building links manually will be more difficult, as you won’t have as many strong anchor pieces to form the basis of that campaign.
Additionally, every new piece of content on your website represents a new page that may eventually appear in Google's search engine results pages (SERPs). It is also a potential new destination for your link building efforts and can play a role in boosting your domain authority.
Because of all this, it’s tempting to favor quantity over quality. After all, every australia mobile number list free new post on your website is a new opportunity to rank, a new opportunity to optimize for specific keywords, and an opportunity for future link building.
This idea motivates millions of optimizers to produce content as quickly and thoughtlessly as possible, neglecting quality standards in the process and unwittingly sabotaging their own campaigns.
What are the problems with bad content? Is it really that important if a post on your website is poorly written?
While we don't know all the details, we do know that Google does evaluate content quality in its index. It takes into account the quality of your website's content, and uses that as part of its assessment of its trustworthiness, and therefore its ranking. In truly egregious cases, bad or poorly written content can end up penalizing your site, compromising its ability to rank effectively both now and in the future. This is usually reserved for very severe cases, but consistently having poor quality work on your site can end up compromising your reputation in the eyes of Google.
You also need to think about the link-earning potential of each piece of content on your website.
If you want to rank for a chosen keyword term, simply writing content containing that keyword term won’t be enough. This is because your domain authority and page authority are partially based on the quantity and quality of links pointing to you. It is possible to build links manually, but it is safer and in many cases more efficient to naturally attract links to your website. People tend to only build links to content they trust and value; if you don’t have any trustworthy, original, and informative pieces on your website, your link-earning potential is going to be close to zero. Additionally, building links manually will be more difficult, as you won’t have as many strong anchor pieces to form the basis of that campaign.