We must design a plan to define how the c
Posted: Sun Dec 22, 2024 10:25 am
The more thorough our analysis of our buyer persona, the more likely we are to get our strategy for launching the community right.
For example, let's imagine that we create this form and identify that our buyer persona is women aged 35 to 45, university students, with children and from the upper middle class.
In this case, when designing the community implementation strategy we will have to keep this ideal client in mind to get the tone, style, types of content, etc. right.
Targeting teenagers is not the same as targeting this specific profile of women, so this data will be very important to ensure an emotional connection with our ideal client, which can determine the success or failure of the platform.
4.- Rules of use
As with any other platform, there are also a number of rules of use here, so that both the brand and the clients or potential clients know what the obligations are and how we should act.
For example, a series of basic rules of coexistence must be guaranteed in the community, such as not accepting insults or disrespect.
They must be clear and, if possible, easy to understand and apply, so that the user reads them and does not ignore them.
The aim of these rules is to ensure a safe place and respectful coexistence.
The consequences of violating the declaration or rules of use, or the risks caused to the community, such as denying access or deleting an account, must be specified.
5.- Content strategy
To achieve engagement, it will be important to encourage participation, ask, suggest, organize contests, request feedback, etc.
We must also create attractive content that connects emotionally with our audience.
We must respond to a problem that our audience has, offering solutions and making recommendations.
To do this, it will be important to have a content strategy that helps us to achieve this dynamization.
Therefore, we must define what topics we are going to cover and what types of content will be most appropriate.
And for that, knowing our buyer persona will be essential.
To provide valuable content that impacts and connects with our audience, we will have to enable different strategies with which we have to surprise, inspire, encourage participation, help or facilitate.
For example, let's imagine that we are a beauty products community and our buyer persona is young women aged 20 to 25 who are single and students.
The type of content with which we can connect emotionally will have to be very directed to this target (makeup tips for the weekend, makeup from the brand to inspire, videos that provide value on makeup recommendations in a youthful tone, etc.).
That is to say, when defining our content strategy we must not forget that through this type of work we have to help the brand's consumers satisfy their needs.
In this way, we will obtain the emotional support necessary to generate trust in our community and customer loyalty.
6.- Active listening
It will be essential to dedicate time to active listening, to know what is being said, how, what opinions they have and, above all, to identify areas for improvement.
To carry out active listening in the community, it will be necessary to monitor raffles, dynamics or comments.
Let's say there is a criticism or complaint, we must have a team of people or a person in charge of responding as soon as possible, to minimize the possible effect of said complaint.
This immediate response will help improve customer service and, in turn, improve consumers' perception of the brand.
With this method we can also find out what people like most about our product, what we can improve or what we should change.
Let's imagine that a significant percentage of customers comment on the platform that it would be interesting for our service to change its hours.
Actively listening to this feedback will allow us to identify which schedule the consumer prefers and adapt it to their interests.
7.- Dynamization strategies
As part of our revitalization strategy, one of the actions we can implement is to reward the most active users.
Brand loyalty is important to reward.
Discounts, bonuses or any other type of benefit can be interesting actions to value our most loyal customers.
This exclusivity for community members will increase the feeling of belonging, trust and emotional connection with the brand.
And it goes without saying that these award-winning clients will be our best brand ambassadors.
For example, one of the strategies is to reward active users by offering discounts or through challenges: hobbies, contests...
Let's imagine that our business is related to gastronomy.
In this case, the contest could be related to sharing recipes and awarding philippines code number mobile monthly prizes to the 3 best ones.
8.- Monitoring
ommunity is going to be managed: who, how, when…
To carry out active listening we have to design a plan and systematize how we are going to carry out that listening.
We need to know what people are saying about the brand.
The ideal would be for the community itself to have tools that would facilitate this monitoring.
For example, who has been the most active user this month, what content has been most successful, how many comments are unanswered, etc.
9.- Analysis of results
In addition to active listening, it will be important to periodically carry out an analysis of management and results.
Are the contents working?
Is our revitalization strategy working?
Has this resulted in an increase in sales?
Is our community growing?
We need to collect data in a dashboard or document that w
For example, let's imagine that we create this form and identify that our buyer persona is women aged 35 to 45, university students, with children and from the upper middle class.
In this case, when designing the community implementation strategy we will have to keep this ideal client in mind to get the tone, style, types of content, etc. right.
Targeting teenagers is not the same as targeting this specific profile of women, so this data will be very important to ensure an emotional connection with our ideal client, which can determine the success or failure of the platform.
4.- Rules of use
As with any other platform, there are also a number of rules of use here, so that both the brand and the clients or potential clients know what the obligations are and how we should act.
For example, a series of basic rules of coexistence must be guaranteed in the community, such as not accepting insults or disrespect.
They must be clear and, if possible, easy to understand and apply, so that the user reads them and does not ignore them.
The aim of these rules is to ensure a safe place and respectful coexistence.
The consequences of violating the declaration or rules of use, or the risks caused to the community, such as denying access or deleting an account, must be specified.
5.- Content strategy
To achieve engagement, it will be important to encourage participation, ask, suggest, organize contests, request feedback, etc.
We must also create attractive content that connects emotionally with our audience.
We must respond to a problem that our audience has, offering solutions and making recommendations.
To do this, it will be important to have a content strategy that helps us to achieve this dynamization.
Therefore, we must define what topics we are going to cover and what types of content will be most appropriate.
And for that, knowing our buyer persona will be essential.
To provide valuable content that impacts and connects with our audience, we will have to enable different strategies with which we have to surprise, inspire, encourage participation, help or facilitate.
For example, let's imagine that we are a beauty products community and our buyer persona is young women aged 20 to 25 who are single and students.
The type of content with which we can connect emotionally will have to be very directed to this target (makeup tips for the weekend, makeup from the brand to inspire, videos that provide value on makeup recommendations in a youthful tone, etc.).
That is to say, when defining our content strategy we must not forget that through this type of work we have to help the brand's consumers satisfy their needs.
In this way, we will obtain the emotional support necessary to generate trust in our community and customer loyalty.
6.- Active listening
It will be essential to dedicate time to active listening, to know what is being said, how, what opinions they have and, above all, to identify areas for improvement.
To carry out active listening in the community, it will be necessary to monitor raffles, dynamics or comments.
Let's say there is a criticism or complaint, we must have a team of people or a person in charge of responding as soon as possible, to minimize the possible effect of said complaint.
This immediate response will help improve customer service and, in turn, improve consumers' perception of the brand.
With this method we can also find out what people like most about our product, what we can improve or what we should change.
Let's imagine that a significant percentage of customers comment on the platform that it would be interesting for our service to change its hours.
Actively listening to this feedback will allow us to identify which schedule the consumer prefers and adapt it to their interests.
7.- Dynamization strategies
As part of our revitalization strategy, one of the actions we can implement is to reward the most active users.
Brand loyalty is important to reward.
Discounts, bonuses or any other type of benefit can be interesting actions to value our most loyal customers.
This exclusivity for community members will increase the feeling of belonging, trust and emotional connection with the brand.
And it goes without saying that these award-winning clients will be our best brand ambassadors.
For example, one of the strategies is to reward active users by offering discounts or through challenges: hobbies, contests...
Let's imagine that our business is related to gastronomy.
In this case, the contest could be related to sharing recipes and awarding philippines code number mobile monthly prizes to the 3 best ones.
8.- Monitoring
ommunity is going to be managed: who, how, when…
To carry out active listening we have to design a plan and systematize how we are going to carry out that listening.
We need to know what people are saying about the brand.
The ideal would be for the community itself to have tools that would facilitate this monitoring.
For example, who has been the most active user this month, what content has been most successful, how many comments are unanswered, etc.
9.- Analysis of results
In addition to active listening, it will be important to periodically carry out an analysis of management and results.
Are the contents working?
Is our revitalization strategy working?
Has this resulted in an increase in sales?
Is our community growing?
We need to collect data in a dashboard or document that w