The higher their value in display advertising, the more often people interact with your product, which increases its awareness.
Where to watch?
Impressions are counted by advertising algorithms and shown in the same reports as clicks.
Involvement
This metric shows how much interest a visitor has in your site after landing on it. Engagement is measured by time spent on the site and viewing depth — the number of pages a user scrolls through in one session.
How to know engagement?
You can view engagement statistics in the Behavior — Engagement section of Google Analytics. The easiest way is to link Google Analytics to Google Ads and evaluate metric values directly in advertising reports.
To evaluate the engagement rate in Yandex Metrica, you need to go to “Reports”, then “Standard reports” — “Audience” — “Viewing depth” / “Time on site”.
Engagement is analyzed simultaneously with the number of clicks and unique visitors. Information on these three metrics allows you to judge the quality and volume of traffic. If new users, upon arriving at the site, do not immediately close it, the reason may be the irrelevance of the ad, poor content of the landing page, or its long loading time.
It displays the number of clicks on an ad to the total south africa telegram data number of impressions. To calculate this indicator, the following formula is usually used:
CTR = number of clicks / number of impressions × 100%
Clickability is one of the most important metrics in context because:
the predicted CTR affects the ad rating. Under the same conditions, the rating of an ad with a high click-through rate will be better. That is, by increasing the CTR, you can attract more users to the site without additional costs;
the conversion rate (CR) increases. Ads with high click-through rates tend to bring in more real buyers. As a result,research, when CTR is doubled, CR increases by 50%.
Average CTR in Google Adsis 1.91% for search and 0.35% for the Display Network. A good CTR is 4-5% for search and 0.5-1% for the Display Network. Sometimes the CTR reaches 20-30%.
How to find out clickability?
CTR is available in reports on campaigns, ads, keywords and ad groups in Google Ads. In Yandex Direct, this indicator is available in reports on campaigns, ads, keywords and ad groups.