More attention for your brand
Posted: Sun Dec 22, 2024 10:24 am
Firstly, with multi-channel marketing, you can establish exactly where your customers are. As an added bonus, not only can you find out where they spend time online, but you taiwan telephone number can also identify exactly where your best-performing customers are. Using this information, you can target these buyers relentlessly.
But, as a marketer, you’ll also experience other benefits from multi-channel campaigning, including:
With a presence on a greater number of platforms, you’ll receive greater brand recognition. This is partially because investing in one channel can increase interest in your business through other channels. For example, one study found that advertising on YouTube can increase Google searches for your brand name by 420%.
Customers can interact on their favourite medium or platform
By advertising on different mediums and platforms, you give your customers a choice in exactly how they interact with your business. This means that they can use the medium they are most comfortable with.
As well as providing your customers with a clear benefit, this also means that you’re likely to see an increase in completed conversions.
But, as a marketer, you’ll also experience other benefits from multi-channel campaigning, including:
With a presence on a greater number of platforms, you’ll receive greater brand recognition. This is partially because investing in one channel can increase interest in your business through other channels. For example, one study found that advertising on YouTube can increase Google searches for your brand name by 420%.
Customers can interact on their favourite medium or platform
By advertising on different mediums and platforms, you give your customers a choice in exactly how they interact with your business. This means that they can use the medium they are most comfortable with.
As well as providing your customers with a clear benefit, this also means that you’re likely to see an increase in completed conversions.