Community manager: who is it, what does it do
Posted: Sat Feb 01, 2025 3:46 am
Who are we talking about? Community manager is a relatively young profession that appeared at the turn of the millennium. The growing demand for specialists in this field is a marker of the rapid development of communications with brand-loyal communities.
What does he/she do? A community manager is a kind of intermediary, the voice and face of the company, communicating with people who share interests and hobbies. He/she answers questions, reacts to negativity, creates content, develops the organization's communication strategy. And it is not difficult at all to become such a specialist.
The article explains:
History of the dominican republic email list Community Manager Profession
Who is a community manager in simple words
Reasons for the popularity of the community manager profession
Communities that don't need a community manager
Differences between a community manager and an SMM specialist
Main tasks of a community manager
Examples of community managers' work results
Community Manager Responsibilities
Knowledge required to work as a community manager
7 Must-Have Skills for a Community Manager
Community Manager Tools
The Main Rules of a Good Community Manager
How in demand is the profession of community manager?
How to become a community manager
Frequently asked questions about Community Manager
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
Download for free
History of the Community Manager Profession
In the 90s, the term "community manager" emerged in the online gaming industry. Active users formed their own communities where they moderated. Later, they began collecting feedback from players and passing on recommendations to developers.
Based on this data, companies in the industry corrected errors, developed stories, and revised marketing strategy. Consequently, the first community managers were not directly tied to the brand.
In the mid-2000s, some leading entrepreneurs recognized the profit potential that communities could bring.
Community Manager
Source: shutterstock.com
So, Reddit’s founders worked hard to create hundreds of fake profiles to stimulate the growth of their community. They essentially acted as the first community managers on social media. The strategy worked, and today Reddit has over 430 million real users.
Immediately after the advent of social media, brands quickly created their accounts and began to look for experts who could establish strong and positive relationships with subscribers. The role of the community manager has only grown since then.
Today, many companies around the world have their own communities formed around a certain idea, problem, values or product.
What does he/she do? A community manager is a kind of intermediary, the voice and face of the company, communicating with people who share interests and hobbies. He/she answers questions, reacts to negativity, creates content, develops the organization's communication strategy. And it is not difficult at all to become such a specialist.
The article explains:
History of the dominican republic email list Community Manager Profession
Who is a community manager in simple words
Reasons for the popularity of the community manager profession
Communities that don't need a community manager
Differences between a community manager and an SMM specialist
Main tasks of a community manager
Examples of community managers' work results
Community Manager Responsibilities
Knowledge required to work as a community manager
7 Must-Have Skills for a Community Manager
Community Manager Tools
The Main Rules of a Good Community Manager
How in demand is the profession of community manager?
How to become a community manager
Frequently asked questions about Community Manager
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
Download for free
History of the Community Manager Profession
In the 90s, the term "community manager" emerged in the online gaming industry. Active users formed their own communities where they moderated. Later, they began collecting feedback from players and passing on recommendations to developers.
Based on this data, companies in the industry corrected errors, developed stories, and revised marketing strategy. Consequently, the first community managers were not directly tied to the brand.
In the mid-2000s, some leading entrepreneurs recognized the profit potential that communities could bring.
Community Manager
Source: shutterstock.com
So, Reddit’s founders worked hard to create hundreds of fake profiles to stimulate the growth of their community. They essentially acted as the first community managers on social media. The strategy worked, and today Reddit has over 430 million real users.
Immediately after the advent of social media, brands quickly created their accounts and began to look for experts who could establish strong and positive relationships with subscribers. The role of the community manager has only grown since then.
Today, many companies around the world have their own communities formed around a certain idea, problem, values or product.