Hyperlocal targeting
Posted: Thu Jan 30, 2025 10:22 am
The success of a Telegram channel depends on how well you can combine useful content with an attractive presentation and effective promotion methods. This is a long-term process that requires attention to detail and flexibility in approaches. Creating and developing a Telegram channel can become a powerful tool for your business if you maintain a balance between information content, interest, and audience engagement.Using targeted advertising, you can offer products not to everyone, but to a specific target audience, for example, women under 45. However, few people know that there are different types of targeting. We will tell you about them.
Geo targeting
What is it for? Geo-targeting shows ads to people who are in a certain location, say, near a clothing store. It reduces the audience, reduces advertising costs, and helps achieve high conversion.
Types of targeting - image 4
Geotargeting shows ads to people who are close to the advertiser / Image by freepik
What is its special feature? The consumer's location is revealed in one of the following ways:
by IP address of a mobile or desktop device;
through a mobile operator that transmits data;
by cookies that record user actions on the network, including kazakhstan telegram data requests with a specific geolocation.
Advertising that works by geolocation is much more effective than advertising that is seen by everyone. A user located near a store whose ad he saw is more likely to visit it than someone living on the other side of town.
Who is it for? Businesses that operate offline, such as:
retail trade;
hairdressing, cosmetology;
shopping and entertainment centers;
consulting centers;
companies located in a specific region.
This is almost the same type of targeting as the previous one, but aimed at a narrower geolocation of users. It allows you to set up advertising within 0.5-1 km around a certain place on the map or highlight neighborhoods/districts.
Geo targeting
What is it for? Geo-targeting shows ads to people who are in a certain location, say, near a clothing store. It reduces the audience, reduces advertising costs, and helps achieve high conversion.
Types of targeting - image 4
Geotargeting shows ads to people who are close to the advertiser / Image by freepik
What is its special feature? The consumer's location is revealed in one of the following ways:
by IP address of a mobile or desktop device;
through a mobile operator that transmits data;
by cookies that record user actions on the network, including kazakhstan telegram data requests with a specific geolocation.
Advertising that works by geolocation is much more effective than advertising that is seen by everyone. A user located near a store whose ad he saw is more likely to visit it than someone living on the other side of town.
Who is it for? Businesses that operate offline, such as:
retail trade;
hairdressing, cosmetology;
shopping and entertainment centers;
consulting centers;
companies located in a specific region.
This is almost the same type of targeting as the previous one, but aimed at a narrower geolocation of users. It allows you to set up advertising within 0.5-1 km around a certain place on the map or highlight neighborhoods/districts.