Osterwalder's model: description, principles of construction, examples

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What are we talking about? The Osterwalder model is a principle for constructing a diagram describing business opportunities. It allows you to assess the prospects of opening a new business by breaking it down into its component processes.

How to apply? The Osterwald model consists of nine blocks and requires filling in a special table for each of them. The construction is preceded by extensive analytical work.



In this article:

Who is Alexander Osterwalder
Description of the Osterwalder model
Preparing to Build Osterwalder's Business Model
9 Blocks of Osterwalder's Business Model
Examples of the construction south africa email list of the Osterwalder model by global companies
How to Avoid Mistakes When Building the Osterwalder Model
Frequently Asked Questions about the Osterwalder Model

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Who is Alexander Osterwalder
Alexander Osterwalder was born in 1974 in St. Gallen (Switzerland). He gained worldwide recognition thanks to his fundamental theoretical research in the field of business modeling, which was the result of many years of hard work.

Education:

2000 - received a Master's degree in Political Science;

2004 – defended his doctoral dissertation on the use of information systems in management.

Who is Alexander Osterwalder

Source: shutterstock.com

Professional activity:

1999 – organized his first project in the field of financial literacy “Netfinance.ch”;

2000-2001 – wrote articles for the Swiss business magazine BILANZ;

2006 - launched the site.com;

2010 – founded the consulting firm Strategyzer;

2015 – received the Thinkers50 Strategy Award for his achievements in developing strategic thinking in business;

2017 - ranked 7th among the most authoritative business theorists in the world.

Scientific works:

"Building Business Models".

"Developing a Value Proposition."

"Testing business ideas."

"Invincible Company"

"Highly Effective Tools for Teams."

Osterwalder is best known as the creator of the Business Model Canvas, also known as the Alexander Osterwalder Business Model Canvas.

Many of the researcher's colleagues, including his mentor, Yves Pigneur, took part in the development of this system.