No digitization without email
Posted: Thu Jan 30, 2025 10:12 am
The digital door sign
It is also interesting to look at the email addresses themselves. While 15-20 years ago, mainly synonyms were used, such as partygirl@ or knaller86@, email is now seen as a digital identity. Two thirds of users in the DACH region use email with their own first and last name in the email address. This is also reflected in the survey. 68 percent of email users say their email address is important. 63 percent would not want to change it. Email therefore acts as a digital door sign.
One reason why private email use is still so important italy number dataset is that it is the basis for accessing many other online services. An email address is usually required for registering on websites or online shops, for example. Of course, this can now also be done partly via social media channels, but what do you need to register with Facebook... your email address. It doesn't matter which service it is, without your own email address you usually can't do anything. Unless you're just looking for information on the Internet and don't want to actively participate.
What is email used for?
When it comes to using private email addresses for online services with registration, online shops play the biggest role at over 80 percent. Thanks to Amazon, Zalando and Co., many people in the DACH region use the huge online offering for their shopping trips. But many users also register with their private email address for online promotions, social networks, app stores, public institutions and online banking in order to be able to use these services.
Important for marketing and customer service
email usage throughout the customer journeyThe use of email is particularly important for e-commerce companies, as it is used continuously throughout the customer journey. What is particularly exciting about email use is that 92 percent of users are made aware of new products through newsletters. The whole process then continues with registration in the online shop, inquiries and order confirmation of the purchase. This is of course also done by email.
We hope that email usage will continue to be so important in the future and wish you continued success with email marketing! For more information, you can find the current United Internet Media study on email here .
If you still need support with professional email marketing or are looking for the right tool, we are happy to help you. In our blog posts you will find numerous tips for successful newsletters. Read for example:
It is also interesting to look at the email addresses themselves. While 15-20 years ago, mainly synonyms were used, such as partygirl@ or knaller86@, email is now seen as a digital identity. Two thirds of users in the DACH region use email with their own first and last name in the email address. This is also reflected in the survey. 68 percent of email users say their email address is important. 63 percent would not want to change it. Email therefore acts as a digital door sign.
One reason why private email use is still so important italy number dataset is that it is the basis for accessing many other online services. An email address is usually required for registering on websites or online shops, for example. Of course, this can now also be done partly via social media channels, but what do you need to register with Facebook... your email address. It doesn't matter which service it is, without your own email address you usually can't do anything. Unless you're just looking for information on the Internet and don't want to actively participate.
What is email used for?
When it comes to using private email addresses for online services with registration, online shops play the biggest role at over 80 percent. Thanks to Amazon, Zalando and Co., many people in the DACH region use the huge online offering for their shopping trips. But many users also register with their private email address for online promotions, social networks, app stores, public institutions and online banking in order to be able to use these services.
Important for marketing and customer service
email usage throughout the customer journeyThe use of email is particularly important for e-commerce companies, as it is used continuously throughout the customer journey. What is particularly exciting about email use is that 92 percent of users are made aware of new products through newsletters. The whole process then continues with registration in the online shop, inquiries and order confirmation of the purchase. This is of course also done by email.
We hope that email usage will continue to be so important in the future and wish you continued success with email marketing! For more information, you can find the current United Internet Media study on email here .
If you still need support with professional email marketing or are looking for the right tool, we are happy to help you. In our blog posts you will find numerous tips for successful newsletters. Read for example: