For example, if your brand is very small or you are just starting your business, investing in creating skills or actions may not (yet) be the best option for you.
Although anyone can access the code and training for creating Skills and Actions for free, it is not something that can be learned overnight.
Programming and development knowledge is necessary (or at least desirable), and it takes time to learn.
Are you interested in creating your own skill?
Here is the first video of the training that Alexa Developers makes available to any user:
Youtube video thumbnail
Of course, you can hire a professional to develop your app, for which you will need to invest money.
The hosting of these applications also usually has an associated cost.
And it may not be easy to recover that investment.
If your business is small and local, you should consider:
How many users interested in your brand have a smart speaker in their home?
How many sales are you going to get through this channel?
It is something that needs to be weighed carefully before investing resources.
It may not be worth creating something that almost no one will use or not yet.
I insist that you keep in mind that the number of people who have these devices at home is increasing by the moment.
Does this mean that small businesses can afford to ignore this new trend?
Not at all!
Businesses of all sizes and sectors must optimize their strategies and content for voice searches, which are increasing with the proliferation of smart speakers.
How to rank for smart speaker searches?
I have already mentioned that voice searches are nothing new, but rather a growing trend in recent years.
It's worth noting that voice search predates the smart speaker, and was already a growing trend before smart speakers started selling by the thousands.
This means that voice search optimization is necessary, as I said, regardless of the size or activity of the company.
Smart speakers will evolve or may even disappear in the future, but voice search will continue to gain importance.
SEO Tips for Voice Search
A common recommendation to improve voice search results across any device is to create more conversational content based on long-tail keywords.
The general recommendation is to include in the content the qu philippines phone code estions that users usually ask and then answer them in the most natural way possible.
It is important to do this by trying to find out the user's search intent .
For example, the purchase intention is not as clear when asking about the characteristics of a product or service as when asking about its price.
Have you already worked on optimizing your content for voice searches?
So you have part of the work done.
Let’s look at some specific positioning tips for smart speakers.
SEO Tips for Amazon Alexa
Online store
If you have an e-commerce site and sell through Amazon, it is relatively easy for Alexa to recommend your products, especially if you belong to Amazon Choice.
The Amazon Choice program was created to simplify voice searches, to make it easier for users.
It is true that Alexa sometimes recommends products that are not part of this program, but it only does so when it does not find any Amazon Choice products relevant to the customer's search.
For your product to be included in this selection, it must be highly rated by customers, have a low return rate, and be eligible for immediate delivery (Amazon Prime).