These are the most important SEO measures in 2023

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SEO measures are complex and sometimes quite technical. They include backlinks, keyword analyses, the optimization of web texts and the correct placement of advertisements. An SEO analysis can help you identify which measures should be taken to increase your own SEO ranking.

Optimization is not necessarily limited to your own website. Other channels also influence how often potential customers search for your company. Optimization can therefore also include expanding or improving a company's social media presence. The connections between the individual channels should definitely be taken into account.

Since Google continually updates the criteria italy whatsapp data used to rank search results, search engine optimization is an ongoing process . It can be worthwhile to employ an SEO consultant who knows exactly what is important in search engine optimization. Only those who stay on the ball and implement new developments promptly can not only achieve a good ranking in the search engine, but also maintain it in the long term.



Here is an overview of the ten SEO measures that you should definitely consider in 2023:

1. Local SEO
One of the most important trends at the moment is local SEO. This special form of search engine optimization is designed to place local offers more prominently in the search results. In addition to the number of backlinks and mentions, it is particularly important for local SEO that your company is listed on Google Maps. Google reviews also help your company to receive a higher ranking in local searches.

Since many people search for local businesses on their smartphones, the mobile user-friendliness of your website also plays an important role in local SEO. For this reason, there was a change to the Google algorithm in November that is intended to ensure more user-friendly mobile operation and, above all, an improved regional offering.


2. Mobile optimization
Make sure that your company's website is optimized for mobile devices. Mobile optimization plays an important role not only in local SEO, but also when you take a closer look at Google searches: more than half come from mobile devices.

Therefore, it is important to consider potential customers who access your website using a smartphone. Adapt the entire format of your website for mobile devices, ensure greater user-friendliness on smartphones and ensure that loading times in mobile mode are minimized.