Types of gifts for clients

[Mimaktsa10]

There are three main types of corporate gifts:

A simple gift
Most often, these are pleasant gifts to customers that are not related to the purchased product. For example, when buying perfume, a woman can receive a small bar of chocolate as a gift. Such a trifle greatly improves the mood, as well as the reputation of the outlet.

However, this will work in the right way only if, in addition to gifts, you have other significant advantages: high-quality goods, top-notch service, low prices. Without all this, customers will go to competitors, and gifts will not help you.

Even if your store works latvia email list perfectly, such a mini-gift is unlikely to provoke an influx of customers. Think about whether you bought clothes in an unfamiliar store, relying only on the fact that they would give you a sweet or a card with the purchase. Most likely, the answer will be negative. The first thing a store visitor pays attention to is the quality of the goods offered, then comes its cost, then the distance from home and only after all this - the emotions from the gift.

Read also!

"32 Ways to Attract Clients in 2025: Proven and Unconventional"
Read more
The promised gift
This type of gift to the client is much more effective than the first. This way you can quickly and permanently "tie" the buyer to your place and product. There are different ways to organize such a gift. The easiest way is to promise the client a gift with the second purchase. This method is used by many pizzerias and fast food restaurants, for example, KFC. If you buy rolls in this establishment, you are given a coupon for a discount or a free repeat of the dish on your next visit.

The next method is to promise the client a gift when ordering for a specific amount. This way you will "kill two birds with one stone": increase profits by increasing the amount on the check and make the client come back to you again. The Victoria chain store in the capital operates according to this scheme, giving guests discount cards for 1,000 rubles.

Often, chain stores attract customers with promotions with sticker collection, which are given for a purchase of a certain amount of money. They allow you to buy quality goods at a reduced price.

The promised gift

Source: shutterstock.com

The next marketing move is to give a gift on the condition of purchasing goods in groups of several items. This trick is loved by pizzerias. They often hold promotions like: buy 2 large pizzas and get the third one for free.

This method is considered quite effective, as it arouses the client’s interest in the product and the desire to purchase it only here.