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This will then show you which channels were driving traffic

Posted: Sun Dec 22, 2024 10:06 am
by phonenumber
Total traffic: This will provide you with a macro view of how the campaign has driven traffic to the site
Traffic by channel:
Bounce rate: The percentage of visitors that were leaving before taking the desired action
Conversions: A quantifiable measure australia contact data of how many visitors performed your desired action after reaching your site
Data capture: A measure of the quality of the data you obtained from your visitors
Social media
Lots of marketing campaigns use social media to drive reach and awareness for the brand (both through organic means and as a paid channel). If this was the case with your campaign, ensure you have the data on the following metrics:

Brand buzz: The number of conversations that are taking place on social media platforms about your brand and your campaign (you can also break this down by social media platform)
Positive earned media: The number of users who have shared your content positively (it's important to exclude any negative mentions here as they have not helped you achieve your goal)

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Percentage of the target audience reached: How effectively your adverts reached the right people
Frequency: The number of times the advert was shown to the same person across different channels.