Pay attention to everything visual
Posted: Thu Jan 30, 2025 3:33 am
Your landing page is going to be the tool you use to drive conversions and generate leads. You need to make sure you give your customers something of value before asking for their details, otherwise it will be quite difficult to convince them to take the next step.
To create landing pages for B2B, we recommend:
1. Create specific landing pages
Create a B2B landing page for each advertising campaign, each message and each buyer or decision maker. Only 48% of marketers create a landing page for each campaign. The goal of converting is so essential that we forget that in order to do so, it is necessary that when the user clicks on an ad, email, etc., their objective is to find exactly what they estonia telegram number database are looking for. Even if the product or service we offer is the same, we must create specific landing pages depending on the maturity of the market we are targeting, the technical knowledge of the buyer persona, culture and language. To do this, the ideal is to create a common template that allows us to modify modules and add content quickly.
The visual part is very important in B2B. The header should stand out with images that are optimized for each type of device and loading speed. Remember that in this sector, as a general rule, the user has less time and the design of the start of your landing page will be crucial to determine whether they decide to continue browsing or, on the contrary, discard it.
You can use directional cues like arrows or lines to guide users through your landing page and direct them to the area that interests you most, such as the form.
To create landing pages for B2B, we recommend:
1. Create specific landing pages
Create a B2B landing page for each advertising campaign, each message and each buyer or decision maker. Only 48% of marketers create a landing page for each campaign. The goal of converting is so essential that we forget that in order to do so, it is necessary that when the user clicks on an ad, email, etc., their objective is to find exactly what they estonia telegram number database are looking for. Even if the product or service we offer is the same, we must create specific landing pages depending on the maturity of the market we are targeting, the technical knowledge of the buyer persona, culture and language. To do this, the ideal is to create a common template that allows us to modify modules and add content quickly.
The visual part is very important in B2B. The header should stand out with images that are optimized for each type of device and loading speed. Remember that in this sector, as a general rule, the user has less time and the design of the start of your landing page will be crucial to determine whether they decide to continue browsing or, on the contrary, discard it.
You can use directional cues like arrows or lines to guide users through your landing page and direct them to the area that interests you most, such as the form.