What is Meme Marketing?
Posted: Wed Jan 29, 2025 10:32 am
Memes first appeared on social media for comic purposes, but over time they have proven to be much more than just a visual element of distraction and laughter.
Nowadays, the use of memes on social media has become a normal part of our daily lives .
In fact, we see them, we laugh, we enjoy, but we also apply reactions to the posts, we comment and we increase the visibility of a series of brands that we like.
All for the simple fact of being attracted and enchanted by those tender, funny or extremely strange images!
Generally speaking, companies know that memes have a positive impact on their audience and promote a healthy bond. However, what few know is that their use must be based on a solid strategy.
But, in essence, what are memes?
The idea of the “digital meme” emerged recently, however, the benin telegram screening expression “meme” was first used in 1976, in the book “The Selfish Gene” by Richard Dawkins .
In that material, the author conceptualized it as information or an idea that multiplies and spreads among people following a movement similar to genes in genetics.
Coming to the digital age, this concept has not changed in essence, since the main characteristic of the meme is its adaptation to different contexts as it is shared on the web.
For example, from an initial video several others can be generated with different contexts, messages and interpretations.
Thus, Meme Marketing has resulted from the adaptation and use of these elements to create marketing campaigns considering a specific objective.
Among the main objectives of Meme Marketing, we highlight:
expand the reach of the message;
increase interaction between the public and the company by generating viral content;
position itself as a modern company.
Considering that they have become a marketing strategy, we see that memes consist of an important component of visual communication.
Learn more about the importance of communication flow by accessing the following posts:
Visual communication: understand what it is, examples and its importance in companies
.
We break down the key role of visual content on social media
.
Effective communication: know the elements, examples and keys
.
5 benefits of using Meme Marketing
First of all, it is important to clarify that not all companies want to stand out through humorous actions derived from memes, especially organizations that use a more serious tone and treat their clients in a more formal way.
Thus, like any other element, it must be used with caution and taking into account the general objectives of corporate marketing.
Having made this specific point and without further ado, we present the benefits of this Content Marketing strategy :
1. Increase the brand's connection with the public
Memes are fun and make your audience have a good time browsing your blog and corporate social networks.
They are also powerful generators of engagement thanks to the possibility of sharing them with other people, adding comments to posts and having tags.
2. They carry memories
When they are realistic, users tend to remember them more easily, as they generate impressions, feelings or sensations, which lead to a connection. Therefore, memes can turn a simple marketing action into an unforgettable campaign in their eyes.
Nowadays, the use of memes on social media has become a normal part of our daily lives .
In fact, we see them, we laugh, we enjoy, but we also apply reactions to the posts, we comment and we increase the visibility of a series of brands that we like.
All for the simple fact of being attracted and enchanted by those tender, funny or extremely strange images!
Generally speaking, companies know that memes have a positive impact on their audience and promote a healthy bond. However, what few know is that their use must be based on a solid strategy.
But, in essence, what are memes?
The idea of the “digital meme” emerged recently, however, the benin telegram screening expression “meme” was first used in 1976, in the book “The Selfish Gene” by Richard Dawkins .
In that material, the author conceptualized it as information or an idea that multiplies and spreads among people following a movement similar to genes in genetics.
Coming to the digital age, this concept has not changed in essence, since the main characteristic of the meme is its adaptation to different contexts as it is shared on the web.
For example, from an initial video several others can be generated with different contexts, messages and interpretations.
Thus, Meme Marketing has resulted from the adaptation and use of these elements to create marketing campaigns considering a specific objective.
Among the main objectives of Meme Marketing, we highlight:
expand the reach of the message;
increase interaction between the public and the company by generating viral content;
position itself as a modern company.
Considering that they have become a marketing strategy, we see that memes consist of an important component of visual communication.
Learn more about the importance of communication flow by accessing the following posts:
Visual communication: understand what it is, examples and its importance in companies
.
We break down the key role of visual content on social media
.
Effective communication: know the elements, examples and keys
.
5 benefits of using Meme Marketing
First of all, it is important to clarify that not all companies want to stand out through humorous actions derived from memes, especially organizations that use a more serious tone and treat their clients in a more formal way.
Thus, like any other element, it must be used with caution and taking into account the general objectives of corporate marketing.
Having made this specific point and without further ado, we present the benefits of this Content Marketing strategy :
1. Increase the brand's connection with the public
Memes are fun and make your audience have a good time browsing your blog and corporate social networks.
They are also powerful generators of engagement thanks to the possibility of sharing them with other people, adding comments to posts and having tags.
2. They carry memories
When they are realistic, users tend to remember them more easily, as they generate impressions, feelings or sensations, which lead to a connection. Therefore, memes can turn a simple marketing action into an unforgettable campaign in their eyes.