What is a landing page and what is it used for?
Posted: Sun Dec 22, 2024 9:58 am
Table of Contents
What is a landing page and what is it used for?
Squeeze Page Features
Sales Page Features
Why create a landing page?
Increase conversions with landing pages
Create content for user needs
Reduce your site's bounce rate
Measure return on investment (ROI)
Use the landing page as a test for SEO
Why create a landing page
Before starting the journey to understand the deep motivations australia email list that drive you to create a conversion resource, you need to answer this question: what is a landing page , what is the definition?
This term refers to a publication that is used for a specific purpose: to transform the visitor into something different. It represents the ultimate goal, the arrival point of a navigation path: it is no coincidence that landing page, translated from English, means landing page.
The generic meaning of this term allows us to arrive at a series of reflections that should characterize this work. The landing page must be easy to reach from every section of the site and free of unnecessary frills for the ultimate goal. That is, the conversion decided upstream.
The activity is encouraged by a call to action that pushes to perform an action. The composition of a landing page changes, evolves based on the purpose and the tests carried out to understand what is the best combination. But it is also true that there are categories to analyze.
Squeeze Page Features
This version of landing pages (also known as lead capture and opt-in pages) is about publications for lead generation and email marketing purposes. Translation: squeeze page .
This formula is used because the goal is to obtain the greatest possible number of useful contacts to insert into a list to be exploited with newsletters, sales funnels, email marketing automation, DEM.
What is a landing page and what is it used for?
Squeeze Page Features
Sales Page Features
Why create a landing page?
Increase conversions with landing pages
Create content for user needs
Reduce your site's bounce rate
Measure return on investment (ROI)
Use the landing page as a test for SEO
Why create a landing page
Before starting the journey to understand the deep motivations australia email list that drive you to create a conversion resource, you need to answer this question: what is a landing page , what is the definition?
This term refers to a publication that is used for a specific purpose: to transform the visitor into something different. It represents the ultimate goal, the arrival point of a navigation path: it is no coincidence that landing page, translated from English, means landing page.
The generic meaning of this term allows us to arrive at a series of reflections that should characterize this work. The landing page must be easy to reach from every section of the site and free of unnecessary frills for the ultimate goal. That is, the conversion decided upstream.
The activity is encouraged by a call to action that pushes to perform an action. The composition of a landing page changes, evolves based on the purpose and the tests carried out to understand what is the best combination. But it is also true that there are categories to analyze.
Squeeze Page Features
This version of landing pages (also known as lead capture and opt-in pages) is about publications for lead generation and email marketing purposes. Translation: squeeze page .
This formula is used because the goal is to obtain the greatest possible number of useful contacts to insert into a list to be exploited with newsletters, sales funnels, email marketing automation, DEM.