How to get trained as a targetologist
Posted: Wed Jan 29, 2025 9:58 am
You can acquire the profession of a targetologist for free, that is, learn everything yourself. Or pay for courses. The nuances of each option are described below.
Self-study .
Your task is to find and study any pharmaceuticals email list information on the topic. Where? On social networks, on YouTube. Even commercial lessons can be downloaded for free via torrents.
The theoretical basis is very important. Understand what the target audience is, how to correctly identify it. Plus, learn to come up with creative ideas for advertising publications.
Read also!
"SMM Marketing Will Change Your View of Promotion"
Read more
The next step is to develop practice. Create an advertising account and make all the settings for the marketing campaign. To begin with, in order not to waste money, we can recommend registering in a CPA network (any), creating an offer and checking what return it will bring from the traffic directed to it.
After this, you can start setting up and running advertising campaigns and working with the flow of visitors to order.
Download a useful document on the topic:
Business Correspondence: A Checklist for Writing the Perfect Letter
Training is on a fee-paying basis .
Just choose courses that suit your price and sign up. Where to look? On the Internet, through Google, Yandex, etc.
Tuition fee based
Source: insta_photos / shutterstock.com
Prices for training in targeting vary greatly, as the courses themselves differ in duration and volume of materials provided. Much here depends on the position of the organizers.
Here you will be taught everything and given a certificate that you have completed the course. You will be able to demonstrate it when looking for clients, this will be your advantage.
You will find a huge variety of offers, choose what suits you in terms of duration and price.
Where to work for a beginner targetologist
So, you have a profession in your hands, but how to start using it? There are two ways: to go freelance or to work for a company as a specialist on a permanent basis. Each option, of course, has its advantages and disadvantages.
Freelance targetologist .
Looks for clients independently. This is not always quick and easy. There are several search options:
Through a freelance exchange . You will have to register and look for clients yourself. Choose from the proposed projects those that you can handle, do the work, save it in your portfolio.
Through a blog on a social network . Here you will need to create your own group, where you will advertise yourself as a targeting specialist. It is clear that you will have to fill the public with useful and interesting content. Topics - traffic study, working with the audience, etc. The goal is to declare yourself as a competent specialist, so that they want to work with you, are not afraid to trust you with their projects and money. At the same time, you will gather a target audience. These will be entrepreneurs, to whom you yourself will set up advertising for your group.
Through forums and special groups . This refers to forums that specialize in Internet marketing. Advertisements and offers of your services can be published in the "Services" and "Advertisement" sections.
Target specialist included in the staff on a permanent basis .
You study job posting sites (like Headhunter), find something suitable for yourself, send your resume. A targetologist is a profession in demand. Even if you are from a small town, there should be no problems finding a job. Another advantage is that a full-time employee is already a member of a whole team, and this simplifies the solution of the tasks.
Here, everyone chooses what is preferable for them. A freelancer is given freedom in terms of work schedule, but here a lot of courage is needed, because you have to look for customers and communicate with them yourself. And employment in the company's staff is more stable in terms of income, but it involves a strict regime.
How much does a targetologist earn?
For Moscow, the average price of a full-time employee is from 30 to 150 thousand rubles (per month). Higher pay is assigned for complex tasks. For example, if a specialist receives 100 thousand rubles (and more), then he is expected to be able to build analytics and launch automatic execution of processes.
In the regions, the rates are lower, about 20-30 thousand rubles (per month). There are some nuances. Most often, it happens that a full-time targetologist also works with clients or with the company's social networks.
As for freelancers, they receive different incomes, because advertising projects vary in complexity, and the capabilities of specialists are also not the same. A private individual can set up advertising in Yandex.Direct for 5-10 thousand rubles. Subsequent campaign management is an independent service. Its price varies depending on the complexity, scale, thematic direction and can be from three to five thousand rubles (per month). If you take control of up to 10 projects, then earnings can be 30-50 thousand rubles per month.
And these are only fixed amounts for setting up and running the promotion. Additionally, payment of a percentage of the advertising budget (approximately 10-15%) may be agreed upon.
In essence, a targetologist is a specialist with a wide range of skills. He is a marketer, an analyst, and when necessary, a copywriter and designer (with skills in various online editors). He is a master of the headline and advertising slogan, a bold experimenter, a kind of "many-armed multi-legged". And if you think that this is fantasy, then it is completely in vain. People learn to combine many types of activities, gain experience and become highly qualified, sought-after specialists.
Self-study .
Your task is to find and study any pharmaceuticals email list information on the topic. Where? On social networks, on YouTube. Even commercial lessons can be downloaded for free via torrents.
The theoretical basis is very important. Understand what the target audience is, how to correctly identify it. Plus, learn to come up with creative ideas for advertising publications.
Read also!
"SMM Marketing Will Change Your View of Promotion"
Read more
The next step is to develop practice. Create an advertising account and make all the settings for the marketing campaign. To begin with, in order not to waste money, we can recommend registering in a CPA network (any), creating an offer and checking what return it will bring from the traffic directed to it.
After this, you can start setting up and running advertising campaigns and working with the flow of visitors to order.
Download a useful document on the topic:
Business Correspondence: A Checklist for Writing the Perfect Letter
Training is on a fee-paying basis .
Just choose courses that suit your price and sign up. Where to look? On the Internet, through Google, Yandex, etc.
Tuition fee based
Source: insta_photos / shutterstock.com
Prices for training in targeting vary greatly, as the courses themselves differ in duration and volume of materials provided. Much here depends on the position of the organizers.
Here you will be taught everything and given a certificate that you have completed the course. You will be able to demonstrate it when looking for clients, this will be your advantage.
You will find a huge variety of offers, choose what suits you in terms of duration and price.
Where to work for a beginner targetologist
So, you have a profession in your hands, but how to start using it? There are two ways: to go freelance or to work for a company as a specialist on a permanent basis. Each option, of course, has its advantages and disadvantages.
Freelance targetologist .
Looks for clients independently. This is not always quick and easy. There are several search options:
Through a freelance exchange . You will have to register and look for clients yourself. Choose from the proposed projects those that you can handle, do the work, save it in your portfolio.
Through a blog on a social network . Here you will need to create your own group, where you will advertise yourself as a targeting specialist. It is clear that you will have to fill the public with useful and interesting content. Topics - traffic study, working with the audience, etc. The goal is to declare yourself as a competent specialist, so that they want to work with you, are not afraid to trust you with their projects and money. At the same time, you will gather a target audience. These will be entrepreneurs, to whom you yourself will set up advertising for your group.
Through forums and special groups . This refers to forums that specialize in Internet marketing. Advertisements and offers of your services can be published in the "Services" and "Advertisement" sections.
Target specialist included in the staff on a permanent basis .
You study job posting sites (like Headhunter), find something suitable for yourself, send your resume. A targetologist is a profession in demand. Even if you are from a small town, there should be no problems finding a job. Another advantage is that a full-time employee is already a member of a whole team, and this simplifies the solution of the tasks.
Here, everyone chooses what is preferable for them. A freelancer is given freedom in terms of work schedule, but here a lot of courage is needed, because you have to look for customers and communicate with them yourself. And employment in the company's staff is more stable in terms of income, but it involves a strict regime.
How much does a targetologist earn?
For Moscow, the average price of a full-time employee is from 30 to 150 thousand rubles (per month). Higher pay is assigned for complex tasks. For example, if a specialist receives 100 thousand rubles (and more), then he is expected to be able to build analytics and launch automatic execution of processes.
In the regions, the rates are lower, about 20-30 thousand rubles (per month). There are some nuances. Most often, it happens that a full-time targetologist also works with clients or with the company's social networks.
As for freelancers, they receive different incomes, because advertising projects vary in complexity, and the capabilities of specialists are also not the same. A private individual can set up advertising in Yandex.Direct for 5-10 thousand rubles. Subsequent campaign management is an independent service. Its price varies depending on the complexity, scale, thematic direction and can be from three to five thousand rubles (per month). If you take control of up to 10 projects, then earnings can be 30-50 thousand rubles per month.
And these are only fixed amounts for setting up and running the promotion. Additionally, payment of a percentage of the advertising budget (approximately 10-15%) may be agreed upon.
In essence, a targetologist is a specialist with a wide range of skills. He is a marketer, an analyst, and when necessary, a copywriter and designer (with skills in various online editors). He is a master of the headline and advertising slogan, a bold experimenter, a kind of "many-armed multi-legged". And if you think that this is fantasy, then it is completely in vain. People learn to combine many types of activities, gain experience and become highly qualified, sought-after specialists.