Signs of the case
Posted: Wed Jan 29, 2025 9:18 am
The control object is a clearly described problem (task);
Uncertain initial situation, lack of sufficient information at the very beginning;
Accumulation of useful knowledge in the course of solving a problem (analysis, search for solutions, selection of the best proposal, templates);
Connecting participants, business nurses email list processes and content;
The knowledge gained and the information collected can be passed on to others as a finished product.
The case method (case method, case study, case-study, method of specific situations, method of situational analysis) suggests using real economic, social and business situations in the learning process.
All cases are factual material, or as close to it as possible. Almost all business training is based on the case method.
Marketing Case Study Example on the Fingers
As an example of an Internet marketing case, let's consider the work of an Instagram account specialist who decided to write a case about a successful project. What can be written in it specifically about working on Instagram?
Given: a client sews evening dresses to order, he has his own Instagram account, with its help he wants to expand the client base by increasing the number of his subscribers. At the time of the start there were 400 of them, the task is to increase this number to 1000-1500 per month. Moreover, with the condition that these are target subscribers, they are interested in sewing evening dresses.
Solution: The specialist drew up a plan of activities for the month, which included daily posting, development and use of a hashtag system, and at least two contests among subscribers.
Result: by the end of the month, the number of subscribers had grown to 1,200, their activity had increased significantly, as evidenced by numerous likes and comments. The client admitted that during this month, he received an order via Instagram to sew dresses for bridesmaids (eight outfits) and several individual orders. In total, the income from the work performed fully covered his expenses for maintaining the account (5,000 rubles per month).
8 Real Examples of Marketing Cases
Apartment renovation
If your specialty is apartment finishing, then it makes sense to demonstrate the condition of the property BEFORE and AFTER with appropriate comments, as the author of the following story did.
He is not a professional cameraman, he filmed it as best he could, it would have been possible to supplement the video with footage of the main working moments, but this is only the first step.
"Sunflowers" - a case study on identity
What is the strength: the work process is demonstrated, each decision is justified, the results of the project are visible.
Marketing Case Study Example on the Fingers
Where to grow: you can analyze and compare the work of competitors, divide the text into subsections, highlighting them with subheadings that define the stages of work. As for Sergey's blog, his text always prevails over images.
What to borrow: Any blog, personal or corporate, will benefit from a vivid, lively image of the author. This creates a sense of personal communication with readers. In this case, they were drawn to the name of Sergey Slavinsky rather than the idea of ​​sunflowers as such.
Case from World of Tanks
The DTF platform for discussing games, movies, development and technology, which does not have a consolidated position, has posted a case from Wargaming, the developer of the famous game World of Tanks. In it, Artem Safronov, the company's producer, told how they attracted attention and fueled user interest in new game content in World of Tanks Blitz.
Uncertain initial situation, lack of sufficient information at the very beginning;
Accumulation of useful knowledge in the course of solving a problem (analysis, search for solutions, selection of the best proposal, templates);
Connecting participants, business nurses email list processes and content;
The knowledge gained and the information collected can be passed on to others as a finished product.
The case method (case method, case study, case-study, method of specific situations, method of situational analysis) suggests using real economic, social and business situations in the learning process.
All cases are factual material, or as close to it as possible. Almost all business training is based on the case method.
Marketing Case Study Example on the Fingers
As an example of an Internet marketing case, let's consider the work of an Instagram account specialist who decided to write a case about a successful project. What can be written in it specifically about working on Instagram?
Given: a client sews evening dresses to order, he has his own Instagram account, with its help he wants to expand the client base by increasing the number of his subscribers. At the time of the start there were 400 of them, the task is to increase this number to 1000-1500 per month. Moreover, with the condition that these are target subscribers, they are interested in sewing evening dresses.
Solution: The specialist drew up a plan of activities for the month, which included daily posting, development and use of a hashtag system, and at least two contests among subscribers.
Result: by the end of the month, the number of subscribers had grown to 1,200, their activity had increased significantly, as evidenced by numerous likes and comments. The client admitted that during this month, he received an order via Instagram to sew dresses for bridesmaids (eight outfits) and several individual orders. In total, the income from the work performed fully covered his expenses for maintaining the account (5,000 rubles per month).
8 Real Examples of Marketing Cases
Apartment renovation
If your specialty is apartment finishing, then it makes sense to demonstrate the condition of the property BEFORE and AFTER with appropriate comments, as the author of the following story did.
He is not a professional cameraman, he filmed it as best he could, it would have been possible to supplement the video with footage of the main working moments, but this is only the first step.
"Sunflowers" - a case study on identity
What is the strength: the work process is demonstrated, each decision is justified, the results of the project are visible.
Marketing Case Study Example on the Fingers
Where to grow: you can analyze and compare the work of competitors, divide the text into subsections, highlighting them with subheadings that define the stages of work. As for Sergey's blog, his text always prevails over images.
What to borrow: Any blog, personal or corporate, will benefit from a vivid, lively image of the author. This creates a sense of personal communication with readers. In this case, they were drawn to the name of Sergey Slavinsky rather than the idea of ​​sunflowers as such.
Case from World of Tanks
The DTF platform for discussing games, movies, development and technology, which does not have a consolidated position, has posted a case from Wargaming, the developer of the famous game World of Tanks. In it, Artem Safronov, the company's producer, told how they attracted attention and fueled user interest in new game content in World of Tanks Blitz.