CV Data

For savvy e-commerce players, returns can ultimately represent an opportunity to enhance customer loyalty, optimize operations, and innovate for the future. Perhaps the most significant challenge, however, is customer experience. A report commissioned by the Global Digital Shopping Index found that merchants who expected revenue to increase were more likely to offer online returns than those who expected revenue to remain the same.

An overly complex returns process can lead to customer australia consumer email list frustration and damage to brand reputation, while the right returns experience can help increase the likelihood that consumers will shop with the retailer again. But executing a seamless returns process is no easy task, especially during the post-holiday period when sales are at record levels. Learn more U.S. online merchants want to adopt one-click checkout solutions Build customer loyalty with returns A frictionless returns process is as important to customer retention as fast shipping.

This increasingly makes the holiday returns season not only a logistical hurdle but a litmus test for retailers’ ability to deliver on their brand promises. According to a partnership with , consumers who purchase directly from a retailer are highly likely to consider the simplicity and convenience of a specific merchant's return and refund procedures when purchasing from a retailer's website or app.