Types of Content on Social Media
Posted: Wed Jan 29, 2025 7:24 am
What you can't see on social media pages these days. Some launch car giveaways, others publish lots of photos with short comments of literally a couple of words, others only post news blocks. And some focus on active sales. What approach to promoting your business is considered correct, and what is better not to do so as not to harm?
Below are the most popular types of las vegas email list content for social networks, formed based on its content.
Educational content
This is content that gives people knowledge that helps them solve their pressing problems.
Having educational publications on your web resource pages demonstrates to the audience your usefulness and competence in the subject matter being presented.
A huge number of publics were formed using educational materials, while many commercial structures still prefer to display only entertainment, the purpose of which is to sell quickly.
Example. You are the owner of an online store, selling shoes. Here you can cover a number of topics: how to store shoes, how to care for suede shoes, what models are relevant this season, what shoes to choose for a wedding, etc.
Recommended articles on this topic:
Native advertising: examples, pros and cons, main types and platforms for placement
Target Audience: How to Properly Target Your Offer on the Market
Business Promotion: Killer Methods for All Occasions
There are many different types of content that are suitable for this:
Articles and videos with educational materials.
Diagrams, drawings, any infographics.
Various instructions.
Useful cases.
Books on the topic.
Publication of reliable facts regarding certain myths.
Descriptions of goods or services, comparative reviews.
Selling content
These are publications whose purpose is to sell. They now fill almost all web resources.
The main goal here is to make the purchase a simple and enjoyable procedure for the client.
Please provide full details:
price of goods (services);
contact details;
links to the page with the “Buy/Order” button.
Describe the delivery terms and payment methods in detail. Everything should be as simple and convenient as possible, as the growth in the number of purchases depends on this to a large extent.
Monitor how the funnel works and adjust it if necessary.
Make texts short and informative, understandable to people. Focus on the advantages of the product that will help solve the problems of customers, and do not waste time on unimportant "pluses".
Remember that of all types of content posted on your web resource, no more than 20% should be sales publications.
Types of content that aim to sell:
descriptions of goods (services);
information about promotions;
auction announcements;
discount messages;
publication of posters.
Communicative content
These are posts that encourage interaction.
Most social media users are there to chat, not to buy boots, perfume or a lecture course.
Communicative content
And if you are creating a community, make sure that your subscribers have something to talk about:
Find interesting topics for discussion and involve group members in discussions.
If you don't have many subscribers, invite people to take part in surveys.
Communicate through posts, ask questions, ask visitors' opinions.
Speak in a categorical manner, try to hook the person so that he or she wants to express his or her point of view.
Communicative content is:
questionnaires;
invitations to discussions;
posts with comments on industry news;
lists of useful recommendations;
online chats;
publications of a deliberately provocative nature.
News content
This is a type of content that consists of posts with news about your company, your field of activity, and people who are members of the community.
Of course, you won't surprise anyone with a dry presentation of news these days. You can hear it on TV or read it in the newspapers.
People are attracted by an interesting presentation, the disclosure of the essence. Explain what is so important in the published materials, what changes this or that event can entail. And then your content will perform communicative functions.
Below are the most popular types of las vegas email list content for social networks, formed based on its content.
Educational content
This is content that gives people knowledge that helps them solve their pressing problems.
Having educational publications on your web resource pages demonstrates to the audience your usefulness and competence in the subject matter being presented.
A huge number of publics were formed using educational materials, while many commercial structures still prefer to display only entertainment, the purpose of which is to sell quickly.
Example. You are the owner of an online store, selling shoes. Here you can cover a number of topics: how to store shoes, how to care for suede shoes, what models are relevant this season, what shoes to choose for a wedding, etc.
Recommended articles on this topic:
Native advertising: examples, pros and cons, main types and platforms for placement
Target Audience: How to Properly Target Your Offer on the Market
Business Promotion: Killer Methods for All Occasions
There are many different types of content that are suitable for this:
Articles and videos with educational materials.
Diagrams, drawings, any infographics.
Various instructions.
Useful cases.
Books on the topic.
Publication of reliable facts regarding certain myths.
Descriptions of goods or services, comparative reviews.
Selling content
These are publications whose purpose is to sell. They now fill almost all web resources.
The main goal here is to make the purchase a simple and enjoyable procedure for the client.
Please provide full details:
price of goods (services);
contact details;
links to the page with the “Buy/Order” button.
Describe the delivery terms and payment methods in detail. Everything should be as simple and convenient as possible, as the growth in the number of purchases depends on this to a large extent.
Monitor how the funnel works and adjust it if necessary.
Make texts short and informative, understandable to people. Focus on the advantages of the product that will help solve the problems of customers, and do not waste time on unimportant "pluses".
Remember that of all types of content posted on your web resource, no more than 20% should be sales publications.
Types of content that aim to sell:
descriptions of goods (services);
information about promotions;
auction announcements;
discount messages;
publication of posters.
Communicative content
These are posts that encourage interaction.
Most social media users are there to chat, not to buy boots, perfume or a lecture course.
Communicative content
And if you are creating a community, make sure that your subscribers have something to talk about:
Find interesting topics for discussion and involve group members in discussions.
If you don't have many subscribers, invite people to take part in surveys.
Communicate through posts, ask questions, ask visitors' opinions.
Speak in a categorical manner, try to hook the person so that he or she wants to express his or her point of view.
Communicative content is:
questionnaires;
invitations to discussions;
posts with comments on industry news;
lists of useful recommendations;
online chats;
publications of a deliberately provocative nature.
News content
This is a type of content that consists of posts with news about your company, your field of activity, and people who are members of the community.
Of course, you won't surprise anyone with a dry presentation of news these days. You can hear it on TV or read it in the newspapers.
People are attracted by an interesting presentation, the disclosure of the essence. Explain what is so important in the published materials, what changes this or that event can entail. And then your content will perform communicative functions.