Our product mission drives us to make the most delicious ice cream!
Our economic mission obliges us to lead our company for sustainable financial growth.
Our social mission obliges us to use our company innovatively to make the world a better place.
Ben & Jerry's social purpose is social justice . Social justice is defined broadly by the company, from climate to human rights. B efore this purpose was shared, however, they had already started to flesh it out:
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1985: The Ben & Jerry's Foundation is established to support local projects. This is their way of thanking the local community for all the help in setting up their business.
1990: Ben & Jerry's puts Support Farm new zealand number for whatsapp Aid on all packaging. Farm Aid is an organization that stands up for the rights of farmers.
1992: The start of a collaboration with Children's Defense Fund. The aim of this campaign is to ask for more political attention for the basic needs of children.
2000: Ben & Jerry's is acquired by Unilever. The company's mission remains unchanged, however. For example, the brand collaborates with Greenpeace on a campaign about climate change.
2. Policy
Policy is the actual change you want to achieve. Marketers should not come up with this themselves from behind their desks, but should talk to those who are working on it every day. Ask these people what they need, what they want to work on in the coming period and how you as a company can help with this. Ben & Jerry's focuses entirely on existing social movements to fulfill their social goal. Curley: "We ask all these movements what they need from us. How can we support your movement? What do you need to grow? That's how we create change."
One of their focal points is refugee work . Together with national and international organizations such as the International Rescue Committee (IRC) and VluchtelingenWerk Nederland, Ben & Jerry's is committed to helping refugees who, after fleeing their home country, are still not safe. In the coming months, a bill will be discussed in Brussels that concerns the future of this group of refugees, including many children and single women. Ben & Jerry's is campaigning and calling on people to sign the petition of Vluchtelingenwerk Nederland . In this way, they are trying to influence the outcome of the bill.