Did you know that digital marketing is much more than having a website and social media?
Posted: Wed Jan 29, 2025 6:51 am
An effective digital presence for a business involves several actions, including email marketing, social media, blog, website, advertisements (ADS), landing page, among others.
In addition, digital marketing requires the use of certain techniques. For example: In order for your website to be found when what you sell is searched for by Internet users, it is essential to apply SEO ( Search Engine Optimization), an action that allows you to generate organic (unpaid) traffic to a website or blog, in addition to positively impacting paid ads, even reducing the value of the investment per click.
Digital marketing is a mechanism where we deal with machines and people. On one side there is the algorithm, on the other human behavior.
Given this scenario, another technique that integrates student data digital marketing is copywriting. Unlike SEO, which aims to impact the “robot”, it focuses on human behavior.
Today, YouRocket will talk about Copywriting and we invite you to read it.
In this article you will read about:
The Copywriting Strategy
The use of mental triggers
Advertising Writing X Copywriting
Copy and Ads
Ads that sell
The AIDA formula
THE COPYWRITING STRATEGY
Copywriting is a persuasive writing strategy, which means writing convincingly, seeking to captivate the reader.
You may have heard something about identifying your customer's pain points and this is related to the copywriting technique itself. Persuade to convince!
Persuasive writing involves empathy, relationship building, presentation of benefits, readability of the text, among other issues.
We would like to highlight an interesting fact: readability is nothing more than the ease of reading a text and, therefore, some criteria are analyzed, such as reading speed and even eye movement during reading. Interesting, isn't it?
Returning to the Copy strategy , its purpose is conversion. Wait, let us explain better: converting the user in this technique is nothing more than making them take an exclusive action.
This action could be, for example: engaging the public with the content on your social networks, encouraging them to download some content, such as an e-book or, finally, making the much-desired purchase of your product.
THE USE OF MENTAL TRIGGERS
Mental triggers are also part of good copywriting. They are stimuli that our brain receives that have a direct influence on the decisions we make. There are several of these triggers, but the most commonly used are: reciprocity, social proof, affinity, authority, scarcity, commitment, and coherence.
Reciprocity: is the action of giving something and receiving something in return, such as offering free trial periods;
Social proof: in this trigger, when several people take action, it is because it is worthwhile. For this action, we can use the publication of consumer testimonials and point out your company's success stories ;
Affinity: The chances of taking action increase when people find something they identify with, as an example of connection, we have: “I already suffered from this bad habit, just like you”;
Authority: Results are greater when your product is supported by a professional, for example: “company certified by so-and-so”;
Scarcity: closely related to the survival instinct, we have as an example the phrase: “register today, as we only have 5 places left”;
Commitment and coherence: after we make a decision, internal and external pressures arise that make us behave in a more coherent and harmonious way with that choice.
This trigger has to do with making the customer make a smaller commitment, as in the sentence: “if you don’t like the product, you can request your money back within 30 days”.
ADVERTISING WRITING X COPYWRITING
What is the difference between these two? We can say that they both bring different ideas.
In short, advertising copywriting has no focus and is not action-oriented, so it is defined as simply informative content. Copywriting, on the other hand, is the creation of a text with the intention of making the reader take an action.
COPY AND ADVERTISEMENTS
When copywriting for ads, it is extremely important that you know your persona or target audience well , so do your research, be clear and objective, highlight what really matters and have an ad that awakens emotions and makes the person agree with you, and don't forget to legitimize the information that is being conveyed. Then, it's all about success!
ADVERTISEMENTS THAT SELL
But how do you create ads that actually sell?
To have a successful copy, it needs to engage, win over and, ultimately, sell.
Therefore, we have separated some tips on what you can do to achieve success:
Create your business persona, the profile of the ideal customer you want to impact;
Be creative and think of attractive titles that are connected to what is in your ad;
Use images that convey information and attract the public’s attention;
Produce a CTA (call to action), which must be clear, simple, direct and objective;
Do not create expectations that cannot be met by your company;
Test your ads and measure the results to identify which actions are bringing greater or lesser results and make periodic optimizations;
Make sure your ads can be viewed on a variety of devices: smartphones, tablets, laptops, and more.
In short, be sure to monitor the progress of your ads and adjust them whenever you notice that they are not meeting your goals. For example, change the text, colors, or image.
In addition, digital marketing requires the use of certain techniques. For example: In order for your website to be found when what you sell is searched for by Internet users, it is essential to apply SEO ( Search Engine Optimization), an action that allows you to generate organic (unpaid) traffic to a website or blog, in addition to positively impacting paid ads, even reducing the value of the investment per click.
Digital marketing is a mechanism where we deal with machines and people. On one side there is the algorithm, on the other human behavior.
Given this scenario, another technique that integrates student data digital marketing is copywriting. Unlike SEO, which aims to impact the “robot”, it focuses on human behavior.
Today, YouRocket will talk about Copywriting and we invite you to read it.
In this article you will read about:
The Copywriting Strategy
The use of mental triggers
Advertising Writing X Copywriting
Copy and Ads
Ads that sell
The AIDA formula
THE COPYWRITING STRATEGY
Copywriting is a persuasive writing strategy, which means writing convincingly, seeking to captivate the reader.
You may have heard something about identifying your customer's pain points and this is related to the copywriting technique itself. Persuade to convince!
Persuasive writing involves empathy, relationship building, presentation of benefits, readability of the text, among other issues.
We would like to highlight an interesting fact: readability is nothing more than the ease of reading a text and, therefore, some criteria are analyzed, such as reading speed and even eye movement during reading. Interesting, isn't it?
Returning to the Copy strategy , its purpose is conversion. Wait, let us explain better: converting the user in this technique is nothing more than making them take an exclusive action.
This action could be, for example: engaging the public with the content on your social networks, encouraging them to download some content, such as an e-book or, finally, making the much-desired purchase of your product.
THE USE OF MENTAL TRIGGERS
Mental triggers are also part of good copywriting. They are stimuli that our brain receives that have a direct influence on the decisions we make. There are several of these triggers, but the most commonly used are: reciprocity, social proof, affinity, authority, scarcity, commitment, and coherence.
Reciprocity: is the action of giving something and receiving something in return, such as offering free trial periods;
Social proof: in this trigger, when several people take action, it is because it is worthwhile. For this action, we can use the publication of consumer testimonials and point out your company's success stories ;
Affinity: The chances of taking action increase when people find something they identify with, as an example of connection, we have: “I already suffered from this bad habit, just like you”;
Authority: Results are greater when your product is supported by a professional, for example: “company certified by so-and-so”;
Scarcity: closely related to the survival instinct, we have as an example the phrase: “register today, as we only have 5 places left”;
Commitment and coherence: after we make a decision, internal and external pressures arise that make us behave in a more coherent and harmonious way with that choice.
This trigger has to do with making the customer make a smaller commitment, as in the sentence: “if you don’t like the product, you can request your money back within 30 days”.
ADVERTISING WRITING X COPYWRITING
What is the difference between these two? We can say that they both bring different ideas.
In short, advertising copywriting has no focus and is not action-oriented, so it is defined as simply informative content. Copywriting, on the other hand, is the creation of a text with the intention of making the reader take an action.
COPY AND ADVERTISEMENTS
When copywriting for ads, it is extremely important that you know your persona or target audience well , so do your research, be clear and objective, highlight what really matters and have an ad that awakens emotions and makes the person agree with you, and don't forget to legitimize the information that is being conveyed. Then, it's all about success!
ADVERTISEMENTS THAT SELL
But how do you create ads that actually sell?
To have a successful copy, it needs to engage, win over and, ultimately, sell.
Therefore, we have separated some tips on what you can do to achieve success:
Create your business persona, the profile of the ideal customer you want to impact;
Be creative and think of attractive titles that are connected to what is in your ad;
Use images that convey information and attract the public’s attention;
Produce a CTA (call to action), which must be clear, simple, direct and objective;
Do not create expectations that cannot be met by your company;
Test your ads and measure the results to identify which actions are bringing greater or lesser results and make periodic optimizations;
Make sure your ads can be viewed on a variety of devices: smartphones, tablets, laptops, and more.
In short, be sure to monitor the progress of your ads and adjust them whenever you notice that they are not meeting your goals. For example, change the text, colors, or image.