Calculation of the cost of Wildberries services and other expenses for our product
Posted: Wed Jan 29, 2025 5:55 am
For convenience, we have summarized the data for December and January, which are necessary for the calculation, into a single table:
Expense item Meaning for our product, December Meaning for our product, January
Commission in the category Lenses 22% 17%
Logistics from the Koledino warehouse to the buyer 77.5 RUB 70 rub
Storage (per month) 6.9 rub 4.5 rub
Advertising expenses 10% 10%
Paid acceptance 35 rub —
Taxes 7% 7%
Costs, RUB 1178 1006
Costs, % ~43% ~37%
By entering the data into the table, we will be able to determine the price that will provide the level of marginality we need. Note how the situation with expenses changed in January, expenses decreased thailand consumer email list from 43% to 37% of the product price. The main reason is the end of pre-New Year promotions, when there was an increased cost of storing goods in central warehouses and paid acceptance.
Participation in promotions
The final profit is also affected by participation in promotions. To understand whether it is worth participating in them and how much real money we will earn, instead of the RRP in our table, we need to enter the price offered by the marketplace.
Wildberries forms this figure based on the dynamics of prices for goods over the past few months, as well as the size of discounts from the seller himself. To see current offers, go to the "Promotions Calendar" in your personal account. The marketplace will offer to participate in them, automatically reducing prices for goods. But we do not recommend doing this, so as not to end up in the red, but to first familiarize yourself with the list of goods and conditions. In the red column is the price recommended by Wildberries for participation in the promotion. Enter it in our table and you will see how the marginality changes.
Expense item Meaning for our product, December Meaning for our product, January
Commission in the category Lenses 22% 17%
Logistics from the Koledino warehouse to the buyer 77.5 RUB 70 rub
Storage (per month) 6.9 rub 4.5 rub
Advertising expenses 10% 10%
Paid acceptance 35 rub —
Taxes 7% 7%
Costs, RUB 1178 1006
Costs, % ~43% ~37%
By entering the data into the table, we will be able to determine the price that will provide the level of marginality we need. Note how the situation with expenses changed in January, expenses decreased thailand consumer email list from 43% to 37% of the product price. The main reason is the end of pre-New Year promotions, when there was an increased cost of storing goods in central warehouses and paid acceptance.
Participation in promotions
The final profit is also affected by participation in promotions. To understand whether it is worth participating in them and how much real money we will earn, instead of the RRP in our table, we need to enter the price offered by the marketplace.
Wildberries forms this figure based on the dynamics of prices for goods over the past few months, as well as the size of discounts from the seller himself. To see current offers, go to the "Promotions Calendar" in your personal account. The marketplace will offer to participate in them, automatically reducing prices for goods. But we do not recommend doing this, so as not to end up in the red, but to first familiarize yourself with the list of goods and conditions. In the red column is the price recommended by Wildberries for participation in the promotion. Enter it in our table and you will see how the marginality changes.