CV Data

The concept of creating a marketing database isn’t new, but two recent factors have made this approach to personalised marketing more practical for companies to implement:

Vast quantities of customer data are now typically collected by companies
Powerful new technologies france companies email list allow companies to mine and analyse their customer data to uncover more about the needs of their customers. These technologies can also allow businesses to segment their customers and predict how individual customers will behave in the near future
The best marketing databases contain as much information as possible about each customer and prospect. For a marketing database to be useful on its most basic level, it must contain key pieces of customer data, such as:

Names
Addresses
Phone numbers
Email addresses
On top of this, the best marketing databases will also include further details about how the customer has interacted with the brand over time. This includes:



Acquisition data – when and how the customer first interacted with your brand and made a purchase
Demographic data – age, gender, marital/family status, education, address, etc.
Website/app history – pages visited, frequency of visits, products browsed, features used, etc.