SEO Basics for Musicians
Posted: Sun Dec 22, 2024 9:42 am
SEO for musicians
If you want to make sure you and your music get the most exposure possible online, your SEO strategy can make all the difference. In this article, Dayna Young (founder of Fred & Augustus , FANDA , and a music marketer for over 10 years) offers the definitive rundown of SEO that every musician should know. Here’s everything you need to know…
What is SEO?
Search Engine Optimization, or “SEO” for short. This fancy acronym is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears at the top of the list of results returned by a search engine.”
Simply put, for musicians, this means optimizing how you appear in search results so you can grow both your online presence and revenue, and the number one reason you want to optimize your email database australia online presence is for your fans. After all, it's your fans who will be searching for you, your music, your music videos, your merch, and your tour dates.
When each of them does so, they will find themselves at a different stage of their journey.
Fans' trajectory
A fan journey is the path fans take between discovering you and becoming an advocate for your brand. Maybe they just read an interview about you and now want to find and listen to the song mentioned. That’s the discovery phase – you’ll want to make sure you have an artist profile on all streaming sites. Maybe they’re in the exploration phase and want to watch the music video for the song they just heard – do you have a YouTube profile?
If you want to make sure you and your music get the most exposure possible online, your SEO strategy can make all the difference. In this article, Dayna Young (founder of Fred & Augustus , FANDA , and a music marketer for over 10 years) offers the definitive rundown of SEO that every musician should know. Here’s everything you need to know…
What is SEO?
Search Engine Optimization, or “SEO” for short. This fancy acronym is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears at the top of the list of results returned by a search engine.”
Simply put, for musicians, this means optimizing how you appear in search results so you can grow both your online presence and revenue, and the number one reason you want to optimize your email database australia online presence is for your fans. After all, it's your fans who will be searching for you, your music, your music videos, your merch, and your tour dates.
When each of them does so, they will find themselves at a different stage of their journey.
Fans' trajectory
A fan journey is the path fans take between discovering you and becoming an advocate for your brand. Maybe they just read an interview about you and now want to find and listen to the song mentioned. That’s the discovery phase – you’ll want to make sure you have an artist profile on all streaming sites. Maybe they’re in the exploration phase and want to watch the music video for the song they just heard – do you have a YouTube profile?