How to Promote a Pillar Page
Posted: Wed Jan 29, 2025 4:57 am
Pillar pages are a great way to boost SEO for the services you offer. There are three general phases to a pillar page campaign; Planning, Content Creation, and Promotion. You need to get the planning, and the content, great, but promotion is perhaps the most important part of a pillar page.
While having a Pillar Page with links pointing to it from separate pieces of content will boost your SEO, you can get a lot more traffic and generate more leads if you promote your Pillar Page and its content properly.
What can you do? To get the most democratic donor email list traction and best results from your Pillar Page, you need to use a promotion strategy that keeps your Pillar Page topic top of mind for your audience. You also need to monitor performance so you can optimize your Pillar Page content and promotion schedule. Here we'll cover how to publish, promote, and monitor Pillar Page content to maximize SEO and reach.
Publish all content and verify links
This is the first step. Once the content is done, publish it all:
Pilar publishes the page.
Publish all pieces of content.
Check all links to external content.
Check that all links to the Pillars page are working.
Do social monitoring
Set up social listening tools to monitor the keywords you use on your Pillar Page. If you don’t have social listening tools, here are some options to consider:
Social monitoring tools:
Some of the tools designed for keyword and brand monitoring include:
Google Alerts: It's free, but less functional than many paid versions that can often monitor more social networks, blogs, and websites.
Mention: Robust social monitoring, offers free and paid versions,
Brandwatch: Robust social monitoring, offers paid versions.
Many social, SEO, and content research tools have social monitoring built in. For example:
HootSuite: It has a free and a paid version. It is a good tool to monitor Twitter. Although there are other social media management tools with which you can monitor Twitter.
HubSpot: The social monitoring feature will allow you to monitor your social media and Twitter accounts.
Buzzsumo: Monitors brand and keyword mentions on Facebook, LinkedIn, Twitter, Pinterest and websites.
What to monitor: Mentions of your brand, mentions of your Pillar Page's core topic keyword, and mentions of your main subtopic keywords.
Use monitoring to increase engagement:
Use mentions of your keywords as an opportunity to respond on the same social channel and provide additional value to those participating in the conversation by answering questions or providing links to additional information.
Also look for patterns of mentions. If your main topics or subtopics are frequently discussed on specific channels or by specific groups, share more frequently on those channels and target these groups with information and promotions about your Pillar Page and related content.
Add links on social bookmarking sites
Social bookmarking sites are the number of people who search, find, and share content. All content you share should be posted to social bookmarking sites when the content is published.
You should use social bookmarking sites specific to your industry. Three of the top bookmarking sites that you should always post or link to are: Reddit, StumbleUpon, and Digg.
Answering Questions on Social Q&A Sites
Social question and answer sites like Quora are places that many people go to in hopes of finding answers to their questions on a variety of topics. Depending on your industry, answering questions on these sites can lead to a lot of traffic and potential customers.
Pillar Page Examples
Hubspot on Instagram Marketing
This page by Pilar, HubSpot offers a masterclass on how to create captivating images, grow followers, and boost engagement on Instagram. This is a great example of how you can truly “own a topic.”
While having a Pillar Page with links pointing to it from separate pieces of content will boost your SEO, you can get a lot more traffic and generate more leads if you promote your Pillar Page and its content properly.
What can you do? To get the most democratic donor email list traction and best results from your Pillar Page, you need to use a promotion strategy that keeps your Pillar Page topic top of mind for your audience. You also need to monitor performance so you can optimize your Pillar Page content and promotion schedule. Here we'll cover how to publish, promote, and monitor Pillar Page content to maximize SEO and reach.
Publish all content and verify links
This is the first step. Once the content is done, publish it all:
Pilar publishes the page.
Publish all pieces of content.
Check all links to external content.
Check that all links to the Pillars page are working.
Do social monitoring
Set up social listening tools to monitor the keywords you use on your Pillar Page. If you don’t have social listening tools, here are some options to consider:
Social monitoring tools:
Some of the tools designed for keyword and brand monitoring include:
Google Alerts: It's free, but less functional than many paid versions that can often monitor more social networks, blogs, and websites.
Mention: Robust social monitoring, offers free and paid versions,
Brandwatch: Robust social monitoring, offers paid versions.
Many social, SEO, and content research tools have social monitoring built in. For example:
HootSuite: It has a free and a paid version. It is a good tool to monitor Twitter. Although there are other social media management tools with which you can monitor Twitter.
HubSpot: The social monitoring feature will allow you to monitor your social media and Twitter accounts.
Buzzsumo: Monitors brand and keyword mentions on Facebook, LinkedIn, Twitter, Pinterest and websites.
What to monitor: Mentions of your brand, mentions of your Pillar Page's core topic keyword, and mentions of your main subtopic keywords.
Use monitoring to increase engagement:
Use mentions of your keywords as an opportunity to respond on the same social channel and provide additional value to those participating in the conversation by answering questions or providing links to additional information.
Also look for patterns of mentions. If your main topics or subtopics are frequently discussed on specific channels or by specific groups, share more frequently on those channels and target these groups with information and promotions about your Pillar Page and related content.
Add links on social bookmarking sites
Social bookmarking sites are the number of people who search, find, and share content. All content you share should be posted to social bookmarking sites when the content is published.
You should use social bookmarking sites specific to your industry. Three of the top bookmarking sites that you should always post or link to are: Reddit, StumbleUpon, and Digg.
Answering Questions on Social Q&A Sites
Social question and answer sites like Quora are places that many people go to in hopes of finding answers to their questions on a variety of topics. Depending on your industry, answering questions on these sites can lead to a lot of traffic and potential customers.
Pillar Page Examples
Hubspot on Instagram Marketing
This page by Pilar, HubSpot offers a masterclass on how to create captivating images, grow followers, and boost engagement on Instagram. This is a great example of how you can truly “own a topic.”