What Are the Benefits of Intent-Based Targeting?
Posted: Sun Dec 22, 2024 9:36 am
Intent-based targeting uses intent data to figure out ways of identifying sales prospects. You can think of intent-based targeting as the end of the “intent value chain,” which goes like this:
Intent signals are gathered by your company or by second/third-party intent data providers
A system of intent classification is applied so that you can separate buying signals from other types of data
A process to derive data insights allows your team to build numbers in korea intent-based marketing strategies
This process results in a list of targets grouped according to stronger buying signals versus those weaker, more general types of intent. The strategy for each group is adjusted according to the level of intent that it shows.
What Are the Benefits of Intent-Based Targeting?
The ultimate goal of marketing is to support sales. Salespeople dream of being handed lists of warmed-up prospects by their marketing friends, where all they have to do is make a call and close a sale.
But salespeople have nightmares about prospect lists that are full of uninterested contacts, or worse, needing to go out there with no lead information at all.
The goal of intent-based targeting is to get the quality of prospects as close as possible to that “dream” state. By gathering info from a lot of viable sources, a marketer or salesperson will get a good quantity of prospects. By filtering with intent, they will get quality prospects as well. The salesperson can then minimize dead-end pitches, meaning that less time, resources, and energy are spent nurturing prospects that don’t convert.
This is particularly true for B2B sales. Any large company has a complex buying process that takes a lot of effort to understand. These companies also have annual budgets to deal with – and if they’ve already spent their allotted amount on the kind of product that you sell, then there’s no chance of converting them anytime soon. As yet another hurdle, larger companies also often employ gatekeepers who will sc
Intent signals are gathered by your company or by second/third-party intent data providers
A system of intent classification is applied so that you can separate buying signals from other types of data
A process to derive data insights allows your team to build numbers in korea intent-based marketing strategies
This process results in a list of targets grouped according to stronger buying signals versus those weaker, more general types of intent. The strategy for each group is adjusted according to the level of intent that it shows.
What Are the Benefits of Intent-Based Targeting?
The ultimate goal of marketing is to support sales. Salespeople dream of being handed lists of warmed-up prospects by their marketing friends, where all they have to do is make a call and close a sale.
But salespeople have nightmares about prospect lists that are full of uninterested contacts, or worse, needing to go out there with no lead information at all.
The goal of intent-based targeting is to get the quality of prospects as close as possible to that “dream” state. By gathering info from a lot of viable sources, a marketer or salesperson will get a good quantity of prospects. By filtering with intent, they will get quality prospects as well. The salesperson can then minimize dead-end pitches, meaning that less time, resources, and energy are spent nurturing prospects that don’t convert.
This is particularly true for B2B sales. Any large company has a complex buying process that takes a lot of effort to understand. These companies also have annual budgets to deal with – and if they’ve already spent their allotted amount on the kind of product that you sell, then there’s no chance of converting them anytime soon. As yet another hurdle, larger companies also often employ gatekeepers who will sc