In the following image, we can see an example of trends in purchasing household appliances. This simple piece of information can help us to know how to implement the home page of our e-commerce site depending on the dates and products. There is much more information behind this image that we can take advantage of.
Purchasing trends
With these trends we have to know how to see what people are asking for, cross-reference it with the data on what sells the most and which products bring us the highest commercial margins and thus, form a sales strategy.
How can you see what your competition is selling the most?
Normally, we always have our competitors in mind and qatar email database free to know what is being sold we only have to use the typical URLs that e-commerce sites use to see which are the best-selling products.
You can use typical commands to find domains that have default URLs like this command: "inurl:bestsellers", where you are asking Google for domains to include the term "bestsellers" in their URL.
How to prepare an SEO strategy for Christmas?
Users will likely be looking for very specific products; the majority of buyers who use the Internet tend to be comparative users or users loyal to a brand.
For those who are brand users, you can work with them through reviews or by working on a product name strategy, that is, positioning a product, just as anyone who can sell on Amazon could do , but obviously with a more attractive price than Amazon's.
Taking into account everything mentioned above on the subject of keywords and link building , now let's see what steps need to be taken in an SEO strategy during these dates.
Define the home
Depending on what type of products your most festive customers are looking for.
In this case, the most important thing is not to create duplicate content with your store categories; try to use only one or two products per category at most.
Defining the categories
Just like the home page, you need to be able to select which products users are looking for in order to make the right decision.
There is nothing better than Google Analytics combined with Page Analytics, with which you will be able to visualize which products you have to place and in what order.
What is being sold?
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