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Posted: Sun Dec 22, 2024 9:32 am
Marketing and Women's Day: What it means for brands
For a brand, celebrating Women's Day with an ad hoc marketing campaign can be a way to use its media power to raise awareness among its community on important and, above all, concrete issues, such as gender equality.
So, beyond the marketing objectives that can be achieved, such as improving your social engagement, increasing brand awareness and lead generation, campaigns for Women's Day are very important because they allow you to goals .
Furthermore, targeting a female audience segment allows code number of philippines you to speak to a demographic that generally shows more affection for brands (according to statistics, 85% of women are loyal to their favorite brands ) and that has greater decision-making power during the purchasing phase.
Marketing Campaigns for Women's Day: Ideas
Let's start from the assumption that making a post on Facebook or Instagram with the words "Best wishes to all women" cannot be defined as a marketing campaign.
For a brand, celebrating Women's Day with an ad hoc marketing campaign can be a way to use its media power to raise awareness among its community on important and, above all, concrete issues, such as gender equality.
So, beyond the marketing objectives that can be achieved, such as improving your social engagement, increasing brand awareness and lead generation, campaigns for Women's Day are very important because they allow you to goals .
Furthermore, targeting a female audience segment allows code number of philippines you to speak to a demographic that generally shows more affection for brands (according to statistics, 85% of women are loyal to their favorite brands ) and that has greater decision-making power during the purchasing phase.
Marketing Campaigns for Women's Day: Ideas
Let's start from the assumption that making a post on Facebook or Instagram with the words "Best wishes to all women" cannot be defined as a marketing campaign.