Nobody ever talks about "TV marketing"
Posted: Tue Jan 28, 2025 10:30 am
Imagine it's the 90s and you need to reach viewers of the TV series Friends. You can use three strategies out of five possible classic promotion mixes:
advertising;
PR (in the form of hidden advertising);
direct marketing (a la a store on the couch - advertising with a phone number, website and the slogan: “Buy now!”).
You could run a commercial during an poland consumer email list episode of Friends. You could pay NBC to have a coffee shop feature your product during an episode. You could pay one of the main actors to appear in a commercial for the product right after the episode ends. And so on.
Today, no one calls any of these options television marketing. Television is a marketing channel, but it is not a marketing strategy. If you wanted to advertise something on television, then the strategy would be advertising, because advertising itself is content, and television is a channel through which advertising is transmitted.
At the same time, Facebook marketing, social media marketing, and content marketing are a completely different story. Facebook is a channel. Social media is a set of marketing channels. Content is a tactic, not a strategy. Content is produced according to a strategy created for SEO or PR. Here are two examples.
advertising;
PR (in the form of hidden advertising);
direct marketing (a la a store on the couch - advertising with a phone number, website and the slogan: “Buy now!”).
You could run a commercial during an poland consumer email list episode of Friends. You could pay NBC to have a coffee shop feature your product during an episode. You could pay one of the main actors to appear in a commercial for the product right after the episode ends. And so on.
Today, no one calls any of these options television marketing. Television is a marketing channel, but it is not a marketing strategy. If you wanted to advertise something on television, then the strategy would be advertising, because advertising itself is content, and television is a channel through which advertising is transmitted.
At the same time, Facebook marketing, social media marketing, and content marketing are a completely different story. Facebook is a channel. Social media is a set of marketing channels. Content is a tactic, not a strategy. Content is produced according to a strategy created for SEO or PR. Here are two examples.