Making technology more personal, social and experiential
Posted: Tue Jan 28, 2025 10:26 am
Agile Marketing is a methodology inspired by Agile in information technology. It is a way of adopting short work cycles, multidisciplinary teams, collaboration and iteration, instead of long marketing campaigns that only respond to the market at the end of the projects, when they have already lost their time.
Mapping the technology consumer journey
Marketing 5.0 brings together the human being (Marketing 3.0) and technological power (Marketing 4.0). So, an important practice to adopt this concept is to investigate the consumer journey from a technological point of view.
Map the steps of the consumer in their purchasing journey, keeping an eye on the cutting-edge solutions they use to reach your products. Understand, therefore, which Marketing Technologies ( Martech ) can also contribute bangladesh telegram screening to increasing the value of the customer journey, at the points of contact with your brand.
Think about technologies to improve the experience of people in contact with your brand. From the journey, imagine how they can be more personal, social and experiential, not just commercial.
Remember, the intention is to do good for the consumer, not just to make them buy.
According to Kotler, companies need to demonstrate how technology, when applied appropriately, can increase people's happiness, rather than creating barriers, destroying social relationships, speeding up life at a frantic pace, among other problems that we have seen in recent years.
Mapping the technology consumer journey
Marketing 5.0 brings together the human being (Marketing 3.0) and technological power (Marketing 4.0). So, an important practice to adopt this concept is to investigate the consumer journey from a technological point of view.
Map the steps of the consumer in their purchasing journey, keeping an eye on the cutting-edge solutions they use to reach your products. Understand, therefore, which Marketing Technologies ( Martech ) can also contribute bangladesh telegram screening to increasing the value of the customer journey, at the points of contact with your brand.
Think about technologies to improve the experience of people in contact with your brand. From the journey, imagine how they can be more personal, social and experiential, not just commercial.
Remember, the intention is to do good for the consumer, not just to make them buy.
According to Kotler, companies need to demonstrate how technology, when applied appropriately, can increase people's happiness, rather than creating barriers, destroying social relationships, speeding up life at a frantic pace, among other problems that we have seen in recent years.