Tips for getting results with video ads
Posted: Tue Jan 28, 2025 10:23 am
Before creating a video ad, you need to be clear about who you want to target with it .
This is perhaps true not only for video ads, but for any web advertising, but in the case of video ads in particular, if you are trying to convey the information you want to communicate or the appeal of your company through the video , it is important to create the video after creating pr directors email database your set target audience.
For example, if you create a video ad with a specific target audience in mind, such as someone who has tried many supplements to improve their skin condition, but none of them have worked for them, then the appeal of the ad will be clearly different .
For this reason, it’s important to clearly define your target before creating a video ad.
Tip 2 for getting results with video ads: Introduce the keywords you want people to search for.
It is important to include keywords in your video that you want users to search for .
I'd like you to imagine a specific scenario. Let's say that among the users who actually watched your video ad, there was one who became interested in your company's products or services.
Among those users, some may click on the ad without leaving the page, while others may leave the page, wait a period of time, and then try to find your website by searching on a search engine.
Let's take a closer look at the latter case. In many cases, the keywords that such users search for are likely to be company names .
In that case, if your company's website does not appear at the top of the search results, it is quite possible that users will not be able to reach your website and will lose interest, thinking, "Oh well."
Therefore, we recommend that you always display search keywords that will appear at the top of searches for your company's website in an easily visible place on the video screen, such as "Search for XXX!"
For this reason, it is important to introduce keywords that you want users to search for.
Tip 3 for successful video ads: Include useful information
When placing a video ad, it is important to include useful information in the video.
This ties in with the importance of the quality of video advertising , as explained above, but by including useful information, users who watch the video will feel a need to view the video ad, such as "I will gain something from watching this video," and this will make the video ad stand out .
For example, as the number of users who view video ads placed in this way increases, they are often inspired to become interested in the company's products and services, which then leads to concrete action .
For this reason, when placing video ads, we recommend including useful information in order to maintain the quality of the video.
This is perhaps true not only for video ads, but for any web advertising, but in the case of video ads in particular, if you are trying to convey the information you want to communicate or the appeal of your company through the video , it is important to create the video after creating pr directors email database your set target audience.
For example, if you create a video ad with a specific target audience in mind, such as someone who has tried many supplements to improve their skin condition, but none of them have worked for them, then the appeal of the ad will be clearly different .
For this reason, it’s important to clearly define your target before creating a video ad.
Tip 2 for getting results with video ads: Introduce the keywords you want people to search for.
It is important to include keywords in your video that you want users to search for .
I'd like you to imagine a specific scenario. Let's say that among the users who actually watched your video ad, there was one who became interested in your company's products or services.
Among those users, some may click on the ad without leaving the page, while others may leave the page, wait a period of time, and then try to find your website by searching on a search engine.
Let's take a closer look at the latter case. In many cases, the keywords that such users search for are likely to be company names .
In that case, if your company's website does not appear at the top of the search results, it is quite possible that users will not be able to reach your website and will lose interest, thinking, "Oh well."
Therefore, we recommend that you always display search keywords that will appear at the top of searches for your company's website in an easily visible place on the video screen, such as "Search for XXX!"
For this reason, it is important to introduce keywords that you want users to search for.
Tip 3 for successful video ads: Include useful information
When placing a video ad, it is important to include useful information in the video.
This ties in with the importance of the quality of video advertising , as explained above, but by including useful information, users who watch the video will feel a need to view the video ad, such as "I will gain something from watching this video," and this will make the video ad stand out .
For example, as the number of users who view video ads placed in this way increases, they are often inspired to become interested in the company's products and services, which then leads to concrete action .
For this reason, when placing video ads, we recommend including useful information in order to maintain the quality of the video.