Explaining how to write it and points to note with concrete examples

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Of course, the manuscript is a very important element, but in order to have the manuscript read, the email must be opened. The "subject line" is deeply related to opening the email. The points that we placed particular importance on when considering the "subject line" are as follows. [Key points to consider] Point 1: Is there any discrepancy between the content of the subject line and the content of the body of the message? Point 2: Include benefits that are easy to understand for new users Point 3: Consider the sender name as a set Point 1: Is there any discrepancy between the content of the subject line and the content of the body of the message? After receiving an email, the reader's actions are as follows: "See the subject line → Become interested → Open the email → Read the text.


" If the subject line and text content are different, it will croatia telegram database lower the reader's expectations and they may not open the email in the future. Therefore, we recommend that the subject line accurately and concisely express the content of the text. Point 2: Include benefits that are easy to understand for new users The recipient of the welcome email is a new user, meaning they have little experience with the company. In this case, too, considering that they were added as new users, we can imagine that awareness of the Synergy! system is not yet that high.


We recommend including words that will pique the interest of such people. ( For example, "Individual consultations available," "Free consultations available," "No worries even for first-time users," etc.) Point 3: Consider the sender name as a set You may want to cram a lot of elements into the subject line, but on a PC, only about 20 characters are displayed before the email is opened. It's difficult to cram everything you want to convey into this limited number of characters.