What are Dynamic Search Ads (DSA)?
Posted: Tue Jan 28, 2025 9:44 am
Dynamic Search Ads (DSA) are a type of listing ad. Unlike paid search ads, which require you to submit a set of keywords, ad copy, and destination page, DSA ads are placed without setting keywords and only require you to set the description in the ad copy and the destination page.
In the case of search-based ads, ads are only displayed if the keywords (search query) actually searched by the user match the settings made at the time of ad submission. However, in the case of Dynamic Search Ads (DSA), when a search is made using keywords that Google's crawler marketing directors email database determines to be highly relevant to the content of the destination page that was submitted, a headline is automatically generated according to the content of the destination page, and the ad is displayed.
Additionally, according to the Google Webmaster Blog, 15% of the keywords searched on Google every day are keywords that have never been searched for before.
These types of keywords are difficult to find manually or using free tools, so by using Dynamic Search Ads (DSA), you can have your ads displayed when users search for keywords related to the content you want to promote that cannot be found using human skills or tools.
Dynamic Search Ads (DSA) are extremely useful ads that can increase the number of opportunities for such ads to be displayed, and many of the clients we have worked with in the past have expressed a desire to use Dynamic Search Ads (DSA), so we often propose this to them.
Reference: Latest quality improvements in Google search (Official Google Webmaster Blog)
How Dynamic Search Ads (DSA) are realized
So, how is this convenient Dynamic Search Ad (DSA) realized? Let’s explain how it works.
First, Google's crawler crawls the destination page that you set when placing a Dynamic Search Ad (DSA) and understands the content written on it.
Google then stores very detailed information about what the crawler has read in its database.
This way, when users search on search engines every day and search for keywords that Google determines are related to the page you have set as the destination page for your Dynamic Search Ads (DSA), your Dynamic Search Ads (DSA) will be put up for auction, and if they rank high, your ad will be displayed.
Advantages and disadvantages of Dynamic Search Ads (DSA)
Benefits of Dynamic Search Ads (DSA)
The main benefits of Dynamic Search Ads (DSA) are:
Ads can be displayed using keywords that are difficult to find using human techniques or tools.
Reduce the burden of ad submission settings
Traffic from keywords that are the latest search trends is expected
The ad rank does not deteriorate much due to discrepancies between the search keywords, ad copy, and the destination page.
We will explain each one in detail.
Ads can be displayed using keywords that are difficult to find using human techniques or tools.
This overlaps with what was explained in Chapter 1, but the advantage of Dynamic Search Ads (DSA) is that they make it possible to display ads for keywords that are difficult to find using human technology or tools.
Another advantage is that ads can be displayed when searching for keywords that are combinations of three or more words, which are difficult to find using other tools, meaning you can expect your ads to be displayed for keywords that have low competition and a low cost per click.
In the case of search-based ads, ads are only displayed if the keywords (search query) actually searched by the user match the settings made at the time of ad submission. However, in the case of Dynamic Search Ads (DSA), when a search is made using keywords that Google's crawler marketing directors email database determines to be highly relevant to the content of the destination page that was submitted, a headline is automatically generated according to the content of the destination page, and the ad is displayed.
Additionally, according to the Google Webmaster Blog, 15% of the keywords searched on Google every day are keywords that have never been searched for before.
These types of keywords are difficult to find manually or using free tools, so by using Dynamic Search Ads (DSA), you can have your ads displayed when users search for keywords related to the content you want to promote that cannot be found using human skills or tools.
Dynamic Search Ads (DSA) are extremely useful ads that can increase the number of opportunities for such ads to be displayed, and many of the clients we have worked with in the past have expressed a desire to use Dynamic Search Ads (DSA), so we often propose this to them.
Reference: Latest quality improvements in Google search (Official Google Webmaster Blog)
How Dynamic Search Ads (DSA) are realized
So, how is this convenient Dynamic Search Ad (DSA) realized? Let’s explain how it works.
First, Google's crawler crawls the destination page that you set when placing a Dynamic Search Ad (DSA) and understands the content written on it.
Google then stores very detailed information about what the crawler has read in its database.
This way, when users search on search engines every day and search for keywords that Google determines are related to the page you have set as the destination page for your Dynamic Search Ads (DSA), your Dynamic Search Ads (DSA) will be put up for auction, and if they rank high, your ad will be displayed.
Advantages and disadvantages of Dynamic Search Ads (DSA)
Benefits of Dynamic Search Ads (DSA)
The main benefits of Dynamic Search Ads (DSA) are:
Ads can be displayed using keywords that are difficult to find using human techniques or tools.
Reduce the burden of ad submission settings
Traffic from keywords that are the latest search trends is expected
The ad rank does not deteriorate much due to discrepancies between the search keywords, ad copy, and the destination page.
We will explain each one in detail.
Ads can be displayed using keywords that are difficult to find using human techniques or tools.
This overlaps with what was explained in Chapter 1, but the advantage of Dynamic Search Ads (DSA) is that they make it possible to display ads for keywords that are difficult to find using human technology or tools.
Another advantage is that ads can be displayed when searching for keywords that are combinations of three or more words, which are difficult to find using other tools, meaning you can expect your ads to be displayed for keywords that have low competition and a low cost per click.