A CRM system is effective for utilizing customer data in your marketing strategy
Posted: Tue Jan 28, 2025 8:29 am
The company operates in a wide range of fields, including automobiles, steel, railways, aviation, and construction machinery. In particular, the bearing brand "Koyo" has a long tradition dating back to 1921. Although Koyo is a traditional brand, it remained merely "one business within the corporate website," and the know-how and track record of the Koyo brand that had been accumulated over the years was not reaching users. In addition, measures to improve search rankings were also needed to reach the eyes of customers who searched for the keyword "bearing.
" So the company came up with the concept of "solving all thailand telegram database bearing-related issues" and began working with us to rebuild the entire website. First, we reorganized the information on the entire website, focusing on the following two points: Organizing existing content Adding new content In reorganizing the existing content, product information is now presented not just by type as in the past, but by field, with a focus on "in which field has it been successful?" In adding new content, we have improved the content to provide customers who are comparing products by presenting "specific ways to use the product" and "expected results" by presenting strengths, features, implementation examples, and application approaches.
In terms of design, we focused on expressing the bearings as the "main character" in an attractive way. By boldly presenting the Koyo brand as "functional, strong and beautiful bearings," we were able to fully highlight the appeal of the product and differentiate it from the competition. In addition, we will build a navigation system and improve the path to search for products so that we can smoothly provide the information customers are looking for when they are comparing products.
" So the company came up with the concept of "solving all thailand telegram database bearing-related issues" and began working with us to rebuild the entire website. First, we reorganized the information on the entire website, focusing on the following two points: Organizing existing content Adding new content In reorganizing the existing content, product information is now presented not just by type as in the past, but by field, with a focus on "in which field has it been successful?" In adding new content, we have improved the content to provide customers who are comparing products by presenting "specific ways to use the product" and "expected results" by presenting strengths, features, implementation examples, and application approaches.
In terms of design, we focused on expressing the bearings as the "main character" in an attractive way. By boldly presenting the Koyo brand as "functional, strong and beautiful bearings," we were able to fully highlight the appeal of the product and differentiate it from the competition. In addition, we will build a navigation system and improve the path to search for products so that we can smoothly provide the information customers are looking for when they are comparing products.