Artificial Intelligence and Authenticity: The Growing Need for Authenticity in Digital Content
Posted: Sun Dec 22, 2024 9:06 am
How companies are responding to the growth of artificial intelligence content
These issues have led major tech companies to develop ways to improve the authenticity and authenticity of media. At its annual Build conference, Microsoft announced that its Bing Image Creator and Designer tools will now have new media provenance features.
Users will be able to verify whether photos or videos were indian whatsapp number created by artificial intelligence using cryptographic methods that include information about where the content originated.
However, for this system to work, different platforms must agree on the Coalition for Content Provenance and Authenticity ( C2PA ) specification.
Similarly, Meta has released a tool called Meta Video Seal that can add invisible watermarks to AI-generated video clips. The open-source tool is designed to work seamlessly with existing software to make it easier to find AI-generated content. Video Seal is said to be resistant to common edits like merging and cropping, unlike older watermarking technologies that have had issues with video compression and manipulation.
Problems and limitations
Even with these improvements, there are still issues with getting these technologies to scale. Many developers may be hesitant to move from existing proprietary solutions to open source options like Video Seal.
Meta plans to hold workshops at major AI conferences and create a public leaderboard comparing different watermarking methods to encourage more people to collaborate.
Furthermore, current watermarking methods are not always strong and effective enough when it comes to video content.
These issues have led major tech companies to develop ways to improve the authenticity and authenticity of media. At its annual Build conference, Microsoft announced that its Bing Image Creator and Designer tools will now have new media provenance features.
Users will be able to verify whether photos or videos were indian whatsapp number created by artificial intelligence using cryptographic methods that include information about where the content originated.
However, for this system to work, different platforms must agree on the Coalition for Content Provenance and Authenticity ( C2PA ) specification.
Similarly, Meta has released a tool called Meta Video Seal that can add invisible watermarks to AI-generated video clips. The open-source tool is designed to work seamlessly with existing software to make it easier to find AI-generated content. Video Seal is said to be resistant to common edits like merging and cropping, unlike older watermarking technologies that have had issues with video compression and manipulation.
Problems and limitations
Even with these improvements, there are still issues with getting these technologies to scale. Many developers may be hesitant to move from existing proprietary solutions to open source options like Video Seal.
Meta plans to hold workshops at major AI conferences and create a public leaderboard comparing different watermarking methods to encourage more people to collaborate.
Furthermore, current watermarking methods are not always strong and effective enough when it comes to video content.