Simultaneously implement measures to acquire new customer lists

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Even if you include a special offer or useful information in the body of the email, if the subject line does not convey the appeal of the contents, the open rate will not increase. To increase the open rate, it is necessary to include words like the following in the subject line to make the email compelling enough to click: Great deal/New/Useful/Interesting/Fun/Only left/Free for a limited time/Only for newsletter subscribers/Learn in 2 minutes/Breaking news/Urgent release The appropriate subject line length is 20-30 characters for PC emails and 20 characters or less for smartphone emails.


It's also a good idea to include emojis. Change the delivery colombia telegram database time The appropriate delivery time varies depending on the target. For example, for email newsletters to companies, it may be appropriate to send them around 9:00 when they start work and check their emails, or around 13:00 when they check their emails after lunch. If you are sending to individuals, it may be good to send them around 20:00 on a holiday when they are relaxing at home.


However, be careful when distributing ads late at night, as this may lead to complaints or a decline in brand value. 3) Set the sender name to "company + personal name" It is said that including a personal name in the sender name makes the reader feel closer to the email, increasing the open rate. If you are sending emails on a regular basis, using a consistent personal name will make it easier for readers to recognize you.