Work with relevant departments to begin implementation and operation
Posted: Mon Jan 27, 2025 10:14 am
5. Make the necessary preparations based on the customer journey map and measures Once you have identified the direction of your approach based on the customer journey map, make the necessary preparations to implement your measures. The preparations you need to make will vary depending on the approach you take, but it may be a good idea to organize the following items, for example: Examples of items to prepare detail Content that can be used in the approach Prepare product materials, white papers, owned media, social media accounts, seminars, texts to be distributed, landing pages, various forms, etc.
Your company's potential customers Prepare information bolivia telegram database stored in an existing database, such as business cards and registration forms. It is important to prepare "accurate data without omissions or overlaps" through interviews with each department and data cleansing . Scoring method developed Assign specific values to potential customers and objectively identify "approach priorities." Set them based on "behavior, attributes, and activity level." Internal operation policy We will establish a system for operating the tool by "appointing a dedicated person in charge" and "establishing a dedicated department.
" 6. Select tools based on your objectives and approach Select a marketing automation tool that can achieve the implementation objectives and approach measures you have defined. Once you have determined the objectives and the direction of the measures, you can determine the functions your company needs, as follows: Since the goal is to improve email delivery figures, choose a tool that "supports a wide range of message delivery" and "allows detailed analysis of response rates." Choose a tool that allows for detailed scoring to increase the accuracy of the leads handed over to sales representatives.
Your company's potential customers Prepare information bolivia telegram database stored in an existing database, such as business cards and registration forms. It is important to prepare "accurate data without omissions or overlaps" through interviews with each department and data cleansing . Scoring method developed Assign specific values to potential customers and objectively identify "approach priorities." Set them based on "behavior, attributes, and activity level." Internal operation policy We will establish a system for operating the tool by "appointing a dedicated person in charge" and "establishing a dedicated department.
" 6. Select tools based on your objectives and approach Select a marketing automation tool that can achieve the implementation objectives and approach measures you have defined. Once you have determined the objectives and the direction of the measures, you can determine the functions your company needs, as follows: Since the goal is to improve email delivery figures, choose a tool that "supports a wide range of message delivery" and "allows detailed analysis of response rates." Choose a tool that allows for detailed scoring to increase the accuracy of the leads handed over to sales representatives.