Timing is all that matters. If you can manage your time right, you can achieve your RTM success even with the most basic tools, such as social media.
I’ll explain it later, but for now, let’s define the goal of your marketing efforts.
Would you like to create a certain image of your brand?
Do you want more exposure?
Or you want more followers, leading them to japan phone number your social account?
In any case, it doesn’t need to be like 10x ROI, or over 50,000 new subscribers, etc.
That doesn’t sound real, and RTM is certainly NOT what you are looking for.
Key Takeaway: The basis of RTM is to set up a marketing goal that will help your business grow. It can be a better branding or a surge in sales without being overly precise.
Find out where to capture the moment
This can’t be any simpler. As a marketer, you have to figure out WHY your targeted trend can ignite attention.
You need to have your ear to the ground and catch the trends before they take-off. Meanwhile, the content you create should naturally blend with it.
For example, when Shanghai introduced a new waste management rule that sparked a lot of discussion across social media. The one brand that got into the spotlight was Corona, a beer known for serving a bottle with a piece of lime inside.
NOTE: In Shanghai, beer bottles and limes should be placed in different trash cans according to the current law.
Above is a comment that went viral:
“Starting today, you can’t drink Corona with lime here in Shanghai. Otherwise, ho