Retention rate is the new engagement rate
Posted: Sun Dec 22, 2024 8:59 am
website. That's not its purpose. It’s about in-platform conversations and discussions that people can get involved in on the platform. The brands seeing success - Canva, TedTalks, and Channel 4 - are asking questions, and posing discussions. That’s what the users of Threads want right now.
In recent years, marketers have seen the engagement rate on organic social media activity decline. While there are many reasons for this – content quality, time of day, device – people may shift away from whatsapp russian number engagement to focus on retention in 2024.
“People will be reporting much more on retention rate than ever before. And with attention being the world's most valuable commodity, users are presented with more choice than ever before,” says Battisby.
To combat this, brands have been creating fantastic social media campaigns built around entertaining, educating, and informing audiences. The key is to drive engagement by being playful and creative.
Battisb
y believes that social media platforms are looking to enable this by testing longer-form videos – for example, TikTok is testing 15-minute-long uploads with some users – and focusing more on how brands not only engage their audiences but retain viewers.
Expert tip: TikTok has a new analytics option for Reels, where you can look at your audience retention rates, watch time, and content replay.
LinkedIn organic reach dominates
LinkedIn has just hit a billion members worldwide. That’s a long way from the days when it was just a place to upload your resumé and look for a job!
In recent years, marketers have seen the engagement rate on organic social media activity decline. While there are many reasons for this – content quality, time of day, device – people may shift away from whatsapp russian number engagement to focus on retention in 2024.
“People will be reporting much more on retention rate than ever before. And with attention being the world's most valuable commodity, users are presented with more choice than ever before,” says Battisby.
To combat this, brands have been creating fantastic social media campaigns built around entertaining, educating, and informing audiences. The key is to drive engagement by being playful and creative.
Battisb
y believes that social media platforms are looking to enable this by testing longer-form videos – for example, TikTok is testing 15-minute-long uploads with some users – and focusing more on how brands not only engage their audiences but retain viewers.
Expert tip: TikTok has a new analytics option for Reels, where you can look at your audience retention rates, watch time, and content replay.
LinkedIn organic reach dominates
LinkedIn has just hit a billion members worldwide. That’s a long way from the days when it was just a place to upload your resumé and look for a job!