Tips to increase shoe sales with your digital strategy
Posted: Mon Jan 27, 2025 9:09 am
Visual identity . Design is extremely important on a fashion website . Fashion is seen through the eyes: invest in finding your own visual signature , a powerful logo, a coherent colour palette and apply all this to a simple and intuitive interface. To connect with your audience, you should also pay attention to the current visual trends, which have a great influence on social media: from TikTok challenges to the fashions promoted by influencers and spread by their followers. An example is Quanticlo showing its products with a photoshoot in a garage.
Brand values . Today more than ever, brands are distinguished by their philosophy. Shoe websites too . Define your principles very well and make sure they are aligned with those of your target audience. Caring for the environment, equality or local purchasing are topics that are especially valued by young people. Often the best way to guatemala phone number data communicate the value proposition is through the video format , which many brands choose to promote their new creations, or Fashion Films to connect even more with the user.
Language . The way you address your audience is crucial. Make it suitable for each occasion and in each format: newsletter, social media, description of your products, etc. And when it comes to product descriptions , there are no rules anymore. Brands are betting on increasingly original names, evoking cities, moods, references to pop culture… The makeup sector is the best example. Jefree Star Cosmetics has named its eyeshadow palette “Orgy”, and each shadow has a very daring name.
Testimonials, recommendations and opinions . They are a springboard for more people to get to know you. If buyers show a positive experience when buying shoes , the possibility of returns or exchanges, fast delivery or good customer service, visitors are more likely to become buyers.
Specialised press . Any shoe store should create a database with the contact information of the media that are most interesting for your product. In the fashion and shoe sector there is a wide range of specialised magazines and sections within general media. Use this database for regular mailings, to report on new developments, to establish a relationship with journalists and to gain greater visibility for your brand.
Usability . If the user does not have a good experience, they will not recommend your website when buying shoes. And negative word of mouth can become your worst enemy. Make their stay on your website simple and without obstacles, slow loading times and no other problems. And of course, make sure your platform is responsive and can be accessed from mobile devices.
Images . In fashion, a picture is worth a thousand words. And if you neglect them, your users may not find your products attractive, leave your page and go somewhere else. Use images in an optimal format and make sure they don't slow down the page loading process. Don't forget to name the images using the most appropriate keywords and add a short description.
Brand values . Today more than ever, brands are distinguished by their philosophy. Shoe websites too . Define your principles very well and make sure they are aligned with those of your target audience. Caring for the environment, equality or local purchasing are topics that are especially valued by young people. Often the best way to guatemala phone number data communicate the value proposition is through the video format , which many brands choose to promote their new creations, or Fashion Films to connect even more with the user.
Language . The way you address your audience is crucial. Make it suitable for each occasion and in each format: newsletter, social media, description of your products, etc. And when it comes to product descriptions , there are no rules anymore. Brands are betting on increasingly original names, evoking cities, moods, references to pop culture… The makeup sector is the best example. Jefree Star Cosmetics has named its eyeshadow palette “Orgy”, and each shadow has a very daring name.
Testimonials, recommendations and opinions . They are a springboard for more people to get to know you. If buyers show a positive experience when buying shoes , the possibility of returns or exchanges, fast delivery or good customer service, visitors are more likely to become buyers.
Specialised press . Any shoe store should create a database with the contact information of the media that are most interesting for your product. In the fashion and shoe sector there is a wide range of specialised magazines and sections within general media. Use this database for regular mailings, to report on new developments, to establish a relationship with journalists and to gain greater visibility for your brand.
Usability . If the user does not have a good experience, they will not recommend your website when buying shoes. And negative word of mouth can become your worst enemy. Make their stay on your website simple and without obstacles, slow loading times and no other problems. And of course, make sure your platform is responsive and can be accessed from mobile devices.
Images . In fashion, a picture is worth a thousand words. And if you neglect them, your users may not find your products attractive, leave your page and go somewhere else. Use images in an optimal format and make sure they don't slow down the page loading process. Don't forget to name the images using the most appropriate keywords and add a short description.