CV Data

By running the original campaign and the duplicated test campaign in parallel, you can verify which one performs better. Since the entire campaign is duplicated, you can perform most verifications other than AB testing of ad copy, such as pausing keywords, changing match types, and changing bidding strategies. There used to be a similar feature called “Drafts and experiments,” but this verification method seems to have already disappeared from the admin screen. *This is a very minor point, but with "Drafts and Tests", changes made to a duplicate campaign were not reflected in the original campaign.


However, with the current "Custom Tests", changes made vietnam telegram database to a campaign other than the verification elements are synced. In other words, the difference is what is verified and how This may seem obvious, but the difference between the two functions is what is validated and how it is set. Ad variations are a feature for verifying ad copy (plus URL), and are simple and easy to use. The setup procedure for "Custom Test" is a little complicated, but it allows you to verify a wider range of things.


Do you have an idea of ​​how to use the two functions? At Harikiri, we optimize our operations by dividing our functions into two categories: "Custom Tests" are functions that allow you to put in a little more effort to test factors that will determine future operational policies, such as bidding strategies, and "Ad Variations" are functions that are used frequently when promoting ad copy or verifying landing pages. Both are great features that can be easily set up in the admin screen and even show statistically significant differences, so be sure to take advantage of them.