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AKIT President Artem Sokolov commented

Posted: Mon Jan 27, 2025 6:44 am
by tanjimajuha20
uch data is provided by the Association of Internet Trade Companies (AITC). At the same time, the growth in volumes is exclusively due to the domestic market: on Russian online platforms, buyers purchased goods for the majority of this amount - 3.4 trillion rubles. The cross-border market showed negative values ​​every month compared to the same periods last year - it accounts for less than 4% of the total sales volume.

According to AKIT, the lowest cyprus cell phone number list growth rate in three quarters of the current year was in September - 27%, compared to September 2021. However, in terms of sales on the domestic market, this month turned out to be a record, almost equal to March figures, when there was a rush demand for a number of product categories: 420 billion rubles and 413 billion rubles, respectively.

: " The third quarter was not as dynamically growing as the first two: we did not see growth of 60% and 80%, as in February and March, but a stable increase in sales volumes continues. And given that the highest season in e-commerce is ahead - sales and pre-New Year preparations, the final amount of 5 trillion for the year that we predict is becoming more and more realistic."

The distribution of categories in the top 5 popular products remains unchanged: electronics and household appliances account for 21% of total sales, furniture and household goods - 18.3%, clothing and footwear - 14.4%, food - 13.5%, beauty and health products - 7.6%.

There were no dramatic changes in the distribution of the most active regions either - according to the results of nine months, Moscow's share in the total volume decreased slightly, by about 2%. The list of top 10 regions itself remains the same: Moscow - 19.9%, Moscow Region - 10.8%, St. Petersburg - 7.2%, Krasnodar Region - 4.6%, Sverdlovsk Region - 2.6%, Rostov Region - 2.5%, Nizhny Novgorod Region - 2.1%, Samara Region - 2%. Krasnoyarsk Region and the Republic of Tatarstan account for 1.9% each.

The fastest growing categories are still jewelry and watches: the total growth over nine months is about 200%. Also the categories of tools and garden equipment, pet and sporting goods - about 100%.

The most noticeable changes in average receipts over nine months (compared to the same period last year) occurred in the categories of "books" - a fivefold increase (up to 3997 rubles), the purchase amount of auto parts and accessories increased 2.5 times (up to 12,540 rubles), the average receipt for online orders of medicines became twice as large (up to 5752 rubles), the average receipt for purchases of pet supplies and food products increased by slightly more than 100% (5291 rubles and 2244 rubles, respectively).