In fact, email marketing can be of great value to your brand. However, with so many marketers trying to launch a successful email marketing campaign, it should come as no surprise that some campaigns fail.
The good news is that you can learn from other people's mistakes. By learning about indian email list the biggest email marketing failures, you can create a flawless email campaign of your own.
The 5 Biggest Email Marketing Campaigns Fail
In the world of email marketing, mistakes and errors happen all the time. By learning about the most common email marketing mistakes, you can take steps to prevent those very same errors from ruining your campaign.
1. Dear [username]
Various studies show that personalized experiences are important. In fact, 74% of consumers say that marketing personalization influences their decision to open and read emails.
Is there anything more touching for a customer who expects a personalized approach than receiving an email that begins with "Dear [username]"? The lack of a personalization token is a common email marketing mistake that negatively impacts the customer experience.
Because personalization testing requires additional effort, this important step is often overlooked. As a result, companies repeatedly flood their customers' inboxes with emails containing an empty or incorrect personalization token.