5 ideas to explore your business personas
Posted: Sun Dec 22, 2024 8:51 am
After interviews, initial drafts and pattern analysis, you have finally found your buyer personas. This is the ideal customer for your company. In the technology sector, and because sales are complex, we know that it is not an easy task to obtain the type of information that your company needs to understand the constraints and needs of customers. But now that you have done this work, what should you do with the personas? We have identified 5 ideas for exploring the personas of your business and obtaining better results. Let's go!
1) Reallocate the advertising budget
When creating buyer personas, one of the steps is to better understand their behavior, including their online behavior. This way, you should know which channels, publications, and news sources your personas prefer. With this knowledge in hand, you can analyze the investment made in advertising and reallocate this amount according to each persona. For example, if Persona X accesses LinkedIn instead of Facebook, it is time to rethink this strategy.
2) Use the language your personas use
Your business probably has more than one defined persona. Personas interact with different groups, so you should start interacting with these groups too. Start using the language your personas use and personalize your service, strengthen communication and start a relationship. Your company needs to position itself as a member of the community to which your persona belongs and demonstrate that you have knowledge about the area and that you want to share it and interact with the community. The use of language should be natural. Don't overdo it so it doesn't sound forced!
3) Segment the database by buyer persona
Segmenting your contact list is essential, not only by usa business email lists persona, but also according to the stage of the purchase journey. It is important to provide personalized and individualized experiences to leads and customers, providing valuable content for each stage of the funnel and making leads move more quickly between stages, reducing the sales cycle.
4) Write blog posts for each persona
By knowing your personas, you will be aware of their needs and constraints. These insights will help you write blog articles that are specific to each persona, very well targeted and solving their problems. The content you create must be relevant and valuable. In addition, with these insights, you can use niche keywords and also define specific blog sections and channels for each persona.
5) Align the content already produced with the needs of the personas
When you know who your business’s personas are and what they’re looking for, it becomes easier to understand what type of content will attract them at each stage of the funnel and align it with their expectations. It’s important to audit previously produced content and see if any of it isn’t aligned with your personas’ needs. This content may need to be updated or deleted, making your content strategy assertive and attracting the right people with the right content.
Were the ideas we identified for exploring personas useful? Keep following the OUTMarketing blog for more tips that will boost your Inbound Marketing strategy.
1) Reallocate the advertising budget
When creating buyer personas, one of the steps is to better understand their behavior, including their online behavior. This way, you should know which channels, publications, and news sources your personas prefer. With this knowledge in hand, you can analyze the investment made in advertising and reallocate this amount according to each persona. For example, if Persona X accesses LinkedIn instead of Facebook, it is time to rethink this strategy.
2) Use the language your personas use
Your business probably has more than one defined persona. Personas interact with different groups, so you should start interacting with these groups too. Start using the language your personas use and personalize your service, strengthen communication and start a relationship. Your company needs to position itself as a member of the community to which your persona belongs and demonstrate that you have knowledge about the area and that you want to share it and interact with the community. The use of language should be natural. Don't overdo it so it doesn't sound forced!
3) Segment the database by buyer persona
Segmenting your contact list is essential, not only by usa business email lists persona, but also according to the stage of the purchase journey. It is important to provide personalized and individualized experiences to leads and customers, providing valuable content for each stage of the funnel and making leads move more quickly between stages, reducing the sales cycle.
4) Write blog posts for each persona
By knowing your personas, you will be aware of their needs and constraints. These insights will help you write blog articles that are specific to each persona, very well targeted and solving their problems. The content you create must be relevant and valuable. In addition, with these insights, you can use niche keywords and also define specific blog sections and channels for each persona.
5) Align the content already produced with the needs of the personas
When you know who your business’s personas are and what they’re looking for, it becomes easier to understand what type of content will attract them at each stage of the funnel and align it with their expectations. It’s important to audit previously produced content and see if any of it isn’t aligned with your personas’ needs. This content may need to be updated or deleted, making your content strategy assertive and attracting the right people with the right content.
Were the ideas we identified for exploring personas useful? Keep following the OUTMarketing blog for more tips that will boost your Inbound Marketing strategy.