What is a market study?
Posted: Sun Dec 22, 2024 8:43 am
Market research consists of gathering information about the processes, phenomena and causes of a given sector. According to Jerzy Dietl, professor of economics, market research is "a set of activities leading to the understanding of market phenomena, factors and processes, their genesis, current form and development trends". Its aim is to obtain information about the basic mechanisms of the market, such as supply, demand and prices of products and services, but also about the behaviour of competitors operating in a given market, consumer preferences and expectations, sales systems or distribution networks.
What types of market research exist?
Considering different types of code phone number philippines criteria, market research can be divided into 5 aspects, including:
Below is a more detailed breakdown of the studies, based on the factors mentioned.
Are you interested in research because you are planning to enter a new market?
We know that the topic of entering new markets is extremely complicated. Starting with the question of the profitability of the expansion itself and ending with the planning of optimal measures, we have therefore created a guide entitled "Company Expansion" - " How to Prepare for Entering a New Market? " for those who wish to delve deeper into the subject.
In addition to practical advice, the report also contains examples of projects we have carried out for sectors such as geotechnics, IT and consumer goods. You can also read case studies, projects from recent months in which we have helped our clients enter foreign markets.
If you are planning to expand your product/service to a new market or are responsible for exports, marketing or sales in your company, this material is for you !
For more detailed information and practical tips on successful expansion, feel free to download the free report “How to prepare to enter a new market?” .
Data analysis and forecasting
Taking into account the time horizon, we can distinguish two types of market research. The first is the analysis of market data on past and current phenomena. It consists of obtaining all available information through methods such as interviews, use of databases (for example, the Central Statistical Office), conducting surveys, etc. The second type of research is forecasting, which allows to find out trends and also to predict the future situation of the market studied.
What types of market research exist?
Considering different types of code phone number philippines criteria, market research can be divided into 5 aspects, including:
Below is a more detailed breakdown of the studies, based on the factors mentioned.
Are you interested in research because you are planning to enter a new market?
We know that the topic of entering new markets is extremely complicated. Starting with the question of the profitability of the expansion itself and ending with the planning of optimal measures, we have therefore created a guide entitled "Company Expansion" - " How to Prepare for Entering a New Market? " for those who wish to delve deeper into the subject.
In addition to practical advice, the report also contains examples of projects we have carried out for sectors such as geotechnics, IT and consumer goods. You can also read case studies, projects from recent months in which we have helped our clients enter foreign markets.
If you are planning to expand your product/service to a new market or are responsible for exports, marketing or sales in your company, this material is for you !
For more detailed information and practical tips on successful expansion, feel free to download the free report “How to prepare to enter a new market?” .
Data analysis and forecasting
Taking into account the time horizon, we can distinguish two types of market research. The first is the analysis of market data on past and current phenomena. It consists of obtaining all available information through methods such as interviews, use of databases (for example, the Central Statistical Office), conducting surveys, etc. The second type of research is forecasting, which allows to find out trends and also to predict the future situation of the market studied.