CV Data

Optimizing a potential gain
Becoming more efficient, ultimately saving money in some way
Investing for strategic purposes to achieve longer-term gain or fulfil a strategic objective.
B2C customers
Consumer decision-making will also include hidden motivatio australian business email list ns, as well as rational logical decision making.

This can include motivations such as:

Fundamental needs (physiological needs such as air to breath, food, shelter, water, clothing, and sleep)
Safety and security (health, employment, property, family, and social ability)
Love and belonging (friendship, family, belonging, and connections)
Self-esteem (confidence, achievement, respect of others, the need to be unique or to contribute to the group)
Self-actua




lization (creativity, morality, spontaneity, acceptance, purpose, meaning, and inner protection)
These are often presented or indeed rationalized based on more logical motivations such as:

Value for money
Time saving
Improving employability potential
Safety and security