TikTok's impact on sales
Posted: Sun Dec 22, 2024 8:35 am
atures of this data is that users on Meta are almost three times more likely to actually click on an ad. So, why is that?
Part of the reason might have to do with how TikTok ads are designed. TikTok ads appear like any other full-screen video on the platform, so they aren’t always immediately discernible as ads. In addition, TikTok’s australia email address list mantra to advertisers in 2022 was - “Don’t make ads, make TikToks.”
Perhaps another reason is that the TikTok algorithm is particularly good at showing users content they like or want so that users can’t bear to leave the app. The TikTok lost hour is real.
Read more: Know what times are best for when you should post on TikTok.
So, for advertisers, TikTok is cost effective to reach and engage with an audience but more difficult to prise them away from the clutches of the algorithm than that of Meta.
Ultimately
though, the main reason advertisers use either of these platforms is to grow sales. How does TikTok perform here?
This is where things get tricky for advertisers. The return on ad spend (ROAS) offered by TikTok ads is 26% less than Meta, but still a very healthy 11x return on an advertiser’s investment.
Part of the reason might have to do with how TikTok ads are designed. TikTok ads appear like any other full-screen video on the platform, so they aren’t always immediately discernible as ads. In addition, TikTok’s australia email address list mantra to advertisers in 2022 was - “Don’t make ads, make TikToks.”
Perhaps another reason is that the TikTok algorithm is particularly good at showing users content they like or want so that users can’t bear to leave the app. The TikTok lost hour is real.
Read more: Know what times are best for when you should post on TikTok.
So, for advertisers, TikTok is cost effective to reach and engage with an audience but more difficult to prise them away from the clutches of the algorithm than that of Meta.
Ultimately
though, the main reason advertisers use either of these platforms is to grow sales. How does TikTok perform here?
This is where things get tricky for advertisers. The return on ad spend (ROAS) offered by TikTok ads is 26% less than Meta, but still a very healthy 11x return on an advertiser’s investment.