From the Purchase Journey to the Customer Journey
Posted: Sun Dec 22, 2024 8:34 am
Does your Information Technology (IT) company understand the importance of Email Marketing? Or do you use this Marketing strategy just “because”? When we talk about Digital Marketing, there are several possibilities, but we dare say that Email Marketing for B2B is the best communication channel and one of the main pillars of conversion in a Content Marketing strategy, as it allows for closer, more personal and simple contact with the current or potential Customer.
Here are some tips for B2B email marketing, but first, we uk number list want to share some interesting facts and figures. Our goal with this blog post is to show you the importance of email marketing and how to use it in your content marketing strategy.
Why invest in an email marketing strategy for B2B?
Email, when aligned with your IT company's other marketing strategies, can outperform the estimated results of other channels, including social media. There are several studies conducted year after year that measure how effective email marketing can be. We have gathered and summarized some data:
Through email marketing, your company has 40 times more chances of acquiring a new customer than through Facebook or Twitter (McKinsey);
The chances of receiving a click through an email are six times higher than through a post on Twitter, for example (Campaign Monitor);
Email Marketing can give you approximately $40 in return for every $1 spent (Direct Marketing Association);
Over 72% of people prefer to receive promotional content via email, compared to 17% who prefer to receive it via social media (Marketing Sherpa);
Personalized marketing emails increase CTR (click-through rate) by 14% and conversion rates by 10% (Aberdeen Group);
Email is a very important touchpoint throughout the Customer Journey and for this reason, 73% of senior-level Marketing professionals believe that email Marketing is essential for business (Salesforce).
3 Tips for Creating a B2B Email Marketing Strategy
1 – Editorial calendar
It’s no secret that content needs to be personalized and relevant, right? But beyond that, you need to create a visual identity and an editorial calendar for your B2B email marketing strategy.
The visual aspect of your marketing email should be appealing, clean and easy to read. Remember: you need to grab your customer's attention in some way! Your editorial calendar can be divided by themes, for example: a message about your IT company's services and products and a message about various content related to your company's area of activity. Or, you can mix the two types, always adopting a standard template.
Here are some tips for B2B email marketing, but first, we uk number list want to share some interesting facts and figures. Our goal with this blog post is to show you the importance of email marketing and how to use it in your content marketing strategy.
Why invest in an email marketing strategy for B2B?
Email, when aligned with your IT company's other marketing strategies, can outperform the estimated results of other channels, including social media. There are several studies conducted year after year that measure how effective email marketing can be. We have gathered and summarized some data:
Through email marketing, your company has 40 times more chances of acquiring a new customer than through Facebook or Twitter (McKinsey);
The chances of receiving a click through an email are six times higher than through a post on Twitter, for example (Campaign Monitor);
Email Marketing can give you approximately $40 in return for every $1 spent (Direct Marketing Association);
Over 72% of people prefer to receive promotional content via email, compared to 17% who prefer to receive it via social media (Marketing Sherpa);
Personalized marketing emails increase CTR (click-through rate) by 14% and conversion rates by 10% (Aberdeen Group);
Email is a very important touchpoint throughout the Customer Journey and for this reason, 73% of senior-level Marketing professionals believe that email Marketing is essential for business (Salesforce).
3 Tips for Creating a B2B Email Marketing Strategy
1 – Editorial calendar
It’s no secret that content needs to be personalized and relevant, right? But beyond that, you need to create a visual identity and an editorial calendar for your B2B email marketing strategy.
The visual aspect of your marketing email should be appealing, clean and easy to read. Remember: you need to grab your customer's attention in some way! Your editorial calendar can be divided by themes, for example: a message about your IT company's services and products and a message about various content related to your company's area of activity. Or, you can mix the two types, always adopting a standard template.